Whova

Compensation

Full Description

OverviewContent Marketing Specialist (San Diego Only)We are recruiting for a full-time Content Marketing Specialist located in San Diego, CA, with a hybrid working schedule.Whova is a fast-growing company with a top product supporting events in over 100 countries. Our notable clients include US Bank, Stanford, LOreal, Hilton, LEGO, Vetafore, NASA, IKEA, TEDx, among others. We have been recognized as one of the Best Places to Work in San Diego for five consecutive years and have received the Fastest Growing Private Companies award for three years. Recently, Whova won the Event Technology Awards Best Product Team Award, the Peoples Choice Award in 2018, and the Best Event App Award in 2019. We are also listed among the Global Top 50 Software Companies in G2's ranking.Why Join Whova?Make a difference! Our goal is to change lives with our product.Work on exciting and impactful projects.Opportunities for career growth and development.Enjoy a fun, authentic, and supportive team environment.If you're passionate about technology and marketing, this is an ideal opportunity to enhance your marketing skills. You will have the chance to explore innovative methods of engaging with our audience, introduce new product features, expand our customer base, and boost website traffic. Send your resume directly to jobs@whova.com if interested.Required Skills and Capabilities2+ years of experience in writing long-form content such as blogs, e-books, brochures, etc. (not social media or email marketing).Ability to write copy that inspires and guides customers into action, including positioning and copy for new features, transactional experiences, and microcopy.Ability to design, execute, test, and iterate on campaigns to drive awareness, consideration, and engagement across marketing channels (landing pages, ad campaigns, in-product).Experience naming or labeling areas of an experience, including new features and site navigation.Outstanding communication skills and the ability to clearly articulate rationale for content or copy recommendations.Ability to partner with performance marketers on outbound marketing and advertising strategies to drive awareness, adoption, and engagement.Curiosity and a habit of continuously learning about customer engagement and pain points.Ability to bring order to complexity, developing hierarchies of information and simple content flows.Comfortable in a fast-paced environment, juggling multiple priorities and switching between strategic and detailed work.Growth mindset and a positive, action-oriented approach.Educational Requirement: Bachelor's degree or higher.Major ResponsibilitiesDevelop content reflecting our brand and mission, focusing on issues that matter to people.Build our content marketing engine from strategy to measurement, including SEM, SEO, email, video, articles, and landing pages.Develop content strategy and information architecture to enhance our product experience for acquisition, engagement, and retention.Determine content hierarchies and flows in collaboration with design using site mapping, wireframes, and prototypes.Create brand voice, narratives, and influence across the whova.com platform to deliver value and clarity to customers.What You Will GainSalary: $45K - $65K annually, based on experience in long-form marketing content for B2B SaaS.18 days paid time off and sick leave.Opportunities for rapid career growth.A fun, upbeat, and collaborative environment.Two company-provided lunches weekly.Work from home every Friday.Seniority levelEntry levelEmployment typeFull-timeJob functionMarketing, Public Relations, and Writing / EditingIndustry: Software DevelopmentWere unlocking community knowledge in innovative ways, with experts adding insights directly into articles with AI support. #J-18808-Ljbffr