White Bay

Compensation

Full Description

Product Marketing Team Lead | Retail Media | Hybrid in Bellevue | $130-150k + Benefits The Company: A high-growth technology organization operates at the intersection of advanced software, data, and digital commerce. This ambitious team is building sophisticated tools that help modern businesses scale more efficiently, combining automation with strategic human insight. With a strong emphasis on learning, accountability, and thoughtful execution, the organization values people who thrive in fast-moving environments and take ownership of meaningful outcomes The Role: The Product Marketing Team Lead will shape how the market understands and values the platform’s capabilities. This leader will translate sophisticated AI-driven technology into compelling positioning and narratives that resonate with both practitioners and executive decision-makers. Owning go-to-market strategy, launch readiness, persona development, and competitive intelligence, this individual will drive alignment across Product, Sales, Customer Success, and Marketing. The role also includes mentoring a high-performing team and building scalable processes to support both product-led and sales-led growth. Responsibilities: • Define and refine product positioning and messaging frameworks • Lead go-to-market strategy for launches and feature enhancements • Develop persona insights and competitive intelligence • Create high-impact sales enablement and thought leadership content • Partner cross-functionally to drive adoption and revenue growth • Support ABM and lifecycle marketing initiatives • Mentor and develop a small product marketing team • Build scalable launch and enablement processes Requirements: • Bachelor’s degree in Marketing, Communications, or related field • 3–5+ years of B2B SaaS product marketing experience • Background in adtech, martech, ecommerce, or retail media • Experience supporting both PLG and SLG motions • Strong storytelling and messaging capabilities • Proven go-to-market and competitive strategy experience • Exceptional written and verbal communication skills • Ability to thrive in a fast-paced, high-growth environment This is a high-impact opportunity to influence product direction, brand positioning, and market leadership within a rapidly scaling technology organization. Qualified candidates are encouraged to apply and contribute to the next chapter of growth and innovation. #welcometowhitebay #sineadbuckley