WEX

Compensation

Full Description

WEX is on a mission to simplify the business of running a business—through smarter workflows and financial intelligence. Nowhere is that mission more personal than in our Health & Benefits business, where we help individuals and employers navigate healthcare spending, benefits enrollment, and financial wellness with confidence. We’re looking for a Product Marketing Manager who can turn complexity into clarity. You’ll lead positioning, messaging, and GTM strategy for products that serve everyone from HR leaders to individual account holders. This is a high-impact role for someone who’s analytical, strategic, and passionate about improving the way people access and manage their benefits. What You’ll Do Use AI to distill complex regulatory information, segment audiences, and personalize communications at scale. Own end-to-end go-to-market strategy for HSA, FSA, COBRA, and other benefits products—across employer, broker, and consumer audiences. Develop messaging and content that simplifies the complex and clearly articulates value. Translate product updates and regulatory shifts into easy-to-understand communications. Build and refine sales enablement materials that help our teams close deals and support partners. Work closely with product, sales, legal, and customer success to align on roadmap, positioning, and growth opportunities. Use customer and market data to uncover insights, track performance, and guide strategy. What You Bring Experience with—or appetite to learn—AI tools that support content generation, insights analysis, and multichannel GTM strategies. 5–7 years in B2B or B2B2C product marketing—ideally in fintech, healthcare, or benefits tech. Proven ability to create sharp positioning and translate complex product features into customer value. Strong sales enablement instincts and experience supporting distributed sales teams or partner networks. Data-driven mindset—you’re comfortable making decisions with dashboards, not just decks. Exceptional communicator who can craft clean copy, smart frameworks, and simple visuals. The base pay range represents the anticipated low and high end of the pay range for this position. Actual pay rates will vary and will be based on various factors, such as your qualifications, skills, competencies, and proficiency for the role. Base pay is one component of WEX's total compensation package. Most sales positions are eligible for commission under the terms of an applicable plan. Non-sales roles are typically eligible for a quarterly or annual bonus based on their role and applicable plan. WEX's comprehensive and market competitive benefits are designed to support your personal and professional well-being. Benefits include health, dental and vision insurances, retirement savings plan, paid time off, health savings account, flexible spending accounts, life insurance, disability insurance, tuition reimbursement, and more. For more information, check out the "About Us" section. Pay Range: $94,000.00 - $125,000.00 WEX is a global commerce platform that helps businesses solve for operational complexities like employee benefits, managing and mobilizing fleets, and streamlining payments. With over 6,500 employees, we work with large and small companies in more than 200 countries and territories, and can tailor our services to meet the unique needs of their businesses. We hire people who share our passion for continuous innovation and client service that is unparalleled in the industry. Offering comprehensive and market competitive benefits, our offerings are designed to support your personal and professional well-being. If you’re looking for a growing career - come be part of WEX today. To learn more about our employee benefits, please click here. WEX is an equal opportunity employer committed to diversity and inclusion in the workplace. All qualified applicants will receive consideration for employment without regard to sex, race, color, age, national origin, religion, sexual orientation, gender identity, protected veteran status, disability or other protected status. WEX promotes a drug-free workplace. Qualified individuals with a disability have the right to request a reasonable accommodation. If you require a reasonable accommodation as a result of your disability at any point in the job application process, please submit your request through our Reasonable Accommodation Request Form. This form is for accommodation requests only and cannot be used to inquire about the status of applications.