Western Landowners Alliance

Compensation

Full Description

Job Description: • Develop and execute media outreach strategies, including pitching stories to television, radio, podcasts, and print/digital outlets. • Create engaging PR content that builds WLA’s reputation for non-partisan expertise and landowner-led conservation for diverse media channels, tailoring messaging to different audiences while reflecting WLA’s mission and voice. • Manage social media channels, including content creation, scheduling, monitoring, and audience engagement. • Design digital assets and advertising content using Canva (or similar platform). • Monitor and track media coverage, engagement, and analytics to measure impact and refine communications strategies. • Produce engaging content across multiple platforms, including blogs, articles, op-eds, audio, video, and graphics that tell WLA’s story and inspire action. • Collaborate with leadership to align communications strategies with organizational goals and contribute to PR campaign planning, including through research and awareness of media trends in our key audience segments. • Work closely with WLA’s communications team to coordinate communications efforts, messaging and content production. • Perform other duties as assigned to support organizational communications efforts and outreach initiatives. Requirements: • 5+ years experience in communications, marketing, public relations or related field • Knowledge and/or working experience with agriculture, grazing, livestock, grassland or rangeland issues • Experience designing, implementing, and evaluating email, social media, earned media and digital marketing campaigns • Demonstrated ability to build and maintain media relationships and to pitch stories effectively • Strong written, verbal, and visual communication skills, including writing, editing, and graphic design • Familiarity with data collection methods such as surveys, polls, and focus groups, and ability to apply insights to communications strategies • Demonstrated understanding of modern digital marketing and communications techniques, tools, and best practices • Comfortable learning new technologies quickly; flexible and adaptable to changing priorities • Team-oriented, collaborative, and enthusiastic about contributing to organizational goals • Passionate about the landscapes of the West and the role of private land stewardship in protecting them • Experience creating content for multiple media platforms, including print, digital, audio, and video, and tailoring messaging for different audiences • Excellent interpersonal skills and ability to engage effectively with a diverse array of stakeholders • Strong organizational skills with the ability to set, prioritize, and achieve strategic short- and long-term goals • Proficiency with Microsoft Office Suite, Canva, Adobe Creative Suite, and cloud-based file sharing systems. Benefits: • comprehensive health, dental, and vision insurance • paid time off • parental leave • medical leave • 403b retirement savings account with a discretionary match • life insurance • short and long-term disability benefits • employee assistance program