WellBiz Brands, Inc.

Compensation

Full Description

Job Description: • Leads the vision, strategy, and P&L-aligned goals for the Customer Analytics & Insight practice across WellBiz Brands; partners with executive leadership to inform cross-enterprise investment decisions • Build the customer analytics & insight practice from the ground up: define operating model, hire core capabilities (data engineering, data science, analytics, CRM, research, UX/CRO), select platforms/vendors, and establish governance, KPIs, and a multi-year roadmap. • Scope & scale: support five WellBiz brands; manage direct reports and agency partners (own budget, vendor relationships, and resource planning). • Lead, develop, and performance manage analytics, CRM, retention, VOC/research, and digital teams and external agencies; set clear objectives, OKRs, career development plans, and resource allocation. • Act as a critical business partner to brand leads—collaborate to surface and validate insights that inform brand strategy, product/service innovation, member growth, and franchise enablement; translate executive priorities into analytics and activation roadmaps. • Own day-to-day tactical execution through team and agency partners to deliver strategic priorities (campaigns, lifecycle programs, A/B tests, SEO, site optimizations) on time and on budget while ensuring alignment to enterprise KPIs. • Define and lead data science capabilities: LTV, propensity and uplift modeling, predictive analytics, feature engineering, and ML-driven personalization to power CRM, retention, and product innovation. • Design and govern rigorous test & control frameworks and pilots (A/B, multivariate, holdout/geo/cohort experiments); ensure statistical validity, incrementality measurement, and clear success criteria. • Establish enterprise measurement & attribution standards: unified KPIs, uplift/incrementality analysis, ROI frameworks, executive dashboards, and a regular reporting cadence tying initiatives to financial outcomes. • Own CRM & 1:1 communications strategy across brands—architect national always-on programs and recommended localized tactics; empower franchisees with playbooks, templates, toolkits, and governance to execute locally. • Oversee web/digital experience strategy: CRO, A/B testing, SEO, content optimization, and partnership with MarTech/Product to drive acquisition, conversion, and site monetization. • Operate at both tactical (“zoom in”) and strategic (“zoom out”) levels: manage execution details while synthesizing aggregated findings (consumer migrations, cohort/quartiles, psychographics) into enterprise recommendations that drive brand positioning, innovation, and go-to-market strategy. • Translate complex data and insights into clear, franchisee-facing actions, playbooks, training, and dashboards that enable local adoption and measurable results. • Partner cross-functionally with Finance, Brand, Franchise Operations, Product, and Commercial leaders to align insight priorities with P&L, pricing, and operational readiness. • Build repeatable processes and playbooks for insight generation, segmentation, experimentation, and localized franchise enablement; continuously improve data governance, privacy/compliance, and measurement rigor. • Report regularly to senior leadership with concise executive summaries, business cases, and ROI backed recommendations to influence strategic investment and roadmap decisions. Requirements: • 10+ years of progressive experience in customer strategy, analytics, CRM, lifecycle marketing, or related disciplines, with increasing leadership responsibility. • 7+ years of experience building and scaling a customer analytics or lifecycle insights capability, including operating model design, talent acquisition, vendor selection, and roadmap development. • Demonstrated ownership of P&L-aligned outcomes, with a track record of driving measurable impact on customer acquisition, retention, lifetime value (LTV), and revenue growth. • Strong analytical skills with the ability to translate data into actionable insights and business recommendations. • Extensive experience leading CRM and lifecycle marketing strategies at scale, including segmentation, personalization, and retention program design. • Experience partnering with performance marketing teams across major digital platforms (e.g., Google, Meta, programmatic, CTV, audio) to support targeting, measurement, and optimization strategies. • Experience operating in a multi-unit, franchise, or distributed business model strongly preferred, with the ability to translate enterprise strategy into localized execution playbooks. • Track record of leading and developing high-performing, multidisciplinary teams, including analytics, CRM, research, digital, and data science or advanced analytics partners, as well as managing external agencies and vendors. • Demonstrated ability to influence executive stakeholders and cross-functional partners, translating complex data into clear, actionable business recommendations. • Experience establishing governance, KPIs, testing frameworks, and enterprise reporting environments with a strong orientation toward ROI, accountability, and decision support. • Bachelor’s degree required; advanced degree (MBA, MS in Analytics, Data Science, or related field) preferred. Benefits: • Flexible time off and holiday schedule • Medical, dental, vision, and life insurance • Health Savings Account • Flexible Spending Account • 401K match • Monthly allowance for spending at WellBiz Brands, Inc. owned brands • Cell Phone reimbursement • Free Employee Assistance Plan