Weekday (YC W21)

Compensation

Full Description

This a Full Remote job, the offer is available from: Indiana (USA) This role is for one of the Weekday's clients Salary range: Rs 1800000 - Rs 3000000 (ie INR 18-30 LPA) Min Experience: 8 years Location: Bengaluru, Remote (India) JobType: full-time The Performance Marketing Head will own and drive the overall performance marketing strategy across digital and ecommerce platforms. This role requires a strategic leader with strong analytical depth who can scale revenue, optimize ROI, and build high-impact marketing engines through data-led decision-making. The role will also oversee campaign execution, reporting, and team performance to ensure sustained growth across channels. Requirements Key Responsibilities Performance Marketing Strategy & Growth • Define and execute end-to-end performance marketing strategy aligned with business and revenue objectives. • Set clear KPIs, performance benchmarks, and growth targets across digital and ecommerce channels. • Lead marketing strategy for new product launches and scale-up of premium or higher AOV product portfolios. • Identify new growth opportunities through experimentation, channel expansion, and optimization. Campaign & Channel Management • Own and optimize paid marketing across ecommerce and quick-commerce platforms such as Amazon, Flipkart, Blinkit, Zepto, Swiggy Instamart, JioMart, and similar platforms. • Ensure campaigns are aligned with brand guidelines, positioning, and overall marketing objectives. • Drive continuous testing across creatives, formats, audiences, and bidding strategies. Data, Analytics & Reporting • Analyze campaign and platform performance to identify trends, insights, and areas for improvement. • Build structured reporting frameworks and present performance insights, ROI, and growth metrics to leadership. • Use data to guide budget allocation, channel prioritization, and optimization decisions. Budget Ownership & ROI Management • Own and manage performance marketing budgets across platforms to maximize ROI. • Track spends, forecast outcomes, and ensure campaigns remain within approved budgets. • Drive efficiency improvements through cost optimization and performance scaling. Team & Cross-Functional Collaboration • Lead, mentor, and manage performance marketing and marketing operations team members. • Work closely with creative, content, brand, and growth teams to develop high-performing creatives and messaging. • Collaborate with SEO, social media, and lifecycle marketing teams for integrated campaign execution. Skills & Competencies • Strong expertise in performance marketing, ecommerce, and quick-commerce ecosystems. • Deep understanding of digital acquisition metrics, attribution, and ROI optimization. • Proven leadership experience in managing teams and scaling marketing functions. • Strong analytical, strategic thinking, and decision-making skills. • Experience working with data dashboards, reporting tools, and marketing analytics platforms. Skills Performance Marketing E-commerce Quick Commerce Brand Marketing Growth Strategy Data Analytics This offer from "Weekday (YC W21)" has been enriched by Jobgether.com and got a 72% flex score.