Webflow

Compensation

Full Description

Job Description: • Own Pipeline Generation Programs • Target lists • A prescriptive and tight bill of material used for each play for scale and consistency • Simple guidance so any pipeline-producing role can execute effectively. • Own the end-to-end strategy and execution of revenue programs with pipeline generation as the primary success metric. • Design with Product Marketing and deliver integrated sales plays defined as clear motions. • Build a Portfolio of Sales Plays • Always-on pipe generation programs that consistently fuel pipeline. • Quarterly pipeline programs aligned to GTM priorities and revenue targets. • Reactive, in-quarter plays that quickly capitalize on market shifts, competitive moments, or emerging opportunities. • Develop and manage: • Balance focus and flexibility—creating structure while leaving room to respond quickly. • Lead Cross-Functional Execution • Identify pipeline opportunities. • Create thematic programs that resonate across segments and motions. • Ensure sales plays are embedded naturally into how teams sell. • Partner closely with AE, xDR, CSM, and Partner leadership to collaborate with Marketing, Product Marketing, Enablement, RevOps, and Analytics to ensure programs are aligned, measurable, and scalable. • Build and Scale the Function • Hire, coach, and develop a high-performing Revenue Programs team as the business scales. • Establish clear operating rhythms, prioritization frameworks, and success metrics. • Continuously test, learn, and iterate to improve program effectiveness. • Influence Without Authority • Build trust across GTM and cross-functional partners through strong relationships, clarity, and follow-through. • Influence strategy and execution through data, insights, and compelling storytelling. • Act as a connective tissue between strategy and execution. Requirements: • BA/BS degree or equivalent experience • 10+ years of experience in business development, sales, product marketing, or revenue operations • Proven experience building and running pipeline generation programs in a B2B GTM environment. • Strong understanding of sales motions, segmentation, and integrated GTM execution. • Experience creating sales plays that are practical, focused, and easy to execute. • Exceptional cross-functional leadership skills with the ability to influence without authority. Benefits: • Ownership in what you help build. Every permanent Webflower receives equity (RSUs) in our growing, privately held company. • Health coverage that actually covers you. Comprehensive medical, dental, and vision plans for full-time employees and their dependents, with Webflow covering most premiums. • Support for every stage of family life. 12 weeks of paid parental leave for all parents and 6+ weeks of additional paid leave for birthing parents. Plus inclusive care for family planning, menopause, and midlife transitions. • Time off that’s actually off. Flexible vacation, paid holidays, and a sabbatical program to help you recharge and come back inspired. • Wellness for the whole you. Access to mental health resources, therapy and coaching. • Invest in your future. A 401(k) with 100% employer match (up to $6,000/year) in the U.S., and support for retirement savings globally. • Monthly stipends that flex with your life. Localized support for work and wellness expenses — from Wi-Fi to workouts. • Bonus for building together. All full-time, permanent, non-commission employees are eligible for our annual WIN bonus program.