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We Are RALLY

We Are RALLY

via Rippling

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Senior Account Executive, Digital

Los Angeles, California, San Francisco, California, Seattle, Washington
Full-time
Posted 2/11/2026
Direct Apply
Key Skills:
Digital strategy
Campaign management
Analytics and performance optimization

Compensation

Salary Range

$71K - 85K a year

Responsibilities

Lead digital workstreams, develop and execute digital campaigns, analyze performance data, and collaborate with clients and teams.

Requirements

Experience managing digital campaigns across multiple platforms, strong analytical skills, excellent digital copywriting, and client-facing communication skills.

Full Description

SENIOR ACCOUNT EXECUTIVE, DIGITAL RALLY is seeking a Senior Account Executive, Digital to play a leading role in the strategy and execution of digital-first advocacy and communications campaigns across multiple client accounts. In this role, you will partner closely with account leads, creatives, and clients to translate campaign objectives into effective digital strategies and execution across social, email, web, and paid channels. As a Senior Account Executive, you will be responsible for owning digital workstreams day to day, anticipating client and team needs, and ensuring high-quality delivery across accounts. You will lead portions of digital strategy development, manage execution and optimization, mentor junior staff, and serve as a primary point of contact for clients on digital initiatives. This role requires comfort operating independently, managing multiple priorities, and contributing proactively to both client success and the growth of the digital practice. RESPONSIBILITIES As a Senior Account Executive, Digital, you will own and lead digital workstreams across multiple client accounts, bringing strong strategic instincts, executional rigor, and sound judgment to complex advocacy campaigns. You will be expected to operate independently, anticipate needs, and ensure high-quality delivery across channels. Digital Strategy & Execution Leadership Lead day-to-day digital work across multiple client accounts, owning execution across social, email, web, and paid digital channels Translate campaign goals into clear digital strategies and tactical plans that drive awareness, engagement, persuasion, and action Oversee execution and optimization of organic and paid digital campaigns, ensuring strong performance, technical accuracy, and alignment with platform best practices Write and review high-quality digital content, including action-driven emails, paid and organic social copy, landing page copy and CTAs, and campaign messaging Develop and manage content calendars across platforms, ensuring alignment with messaging, audience strategy, and timelines Performance, Analytics & Optimization Own digital performance tracking and reporting across platforms such as Meta, Google (Analytics, Ads, YouTube), LinkedIn, TikTok, and email/CRM tools Analyze campaign results and translate data into clear insights and recommendations for optimization Identify underperformance early and take corrective action, adjusting strategy, creative, targeting, or spend as needed Client Leadership & Cross-Functional Collaboration Serve as a primary point of contact for clients on digital workstreams, providing proactive updates on timelines, deliverables, performance, and next steps Anticipate client and internal team needs, raising risks or opportunities early and proposing solutions Collaborate closely with strategy, creative, earned media, and paid specialists to ensure integrated, cohesive campaign execution Coordinate and manage external vendors and partners, including freelance creatives, developers, and media vendors Team Leadership & Mentorship Mentor and support junior digital staff (including Digital Account Executives), providing guidance, feedback, and quality control Review work to ensure accuracy, effectiveness, and alignment with campaign goals and RALLY standards Contribute to improving internal workflows, templates, and best practices that strengthen digital execution across the firm Business Development & Practice Growth Contribute meaningfully to new business efforts, including digital strategy development, proposal writing, and scope definition Support pitch meetings and client presentations as a digital subject-matter contributor Stay current on digital trends, platform updates, and emerging tools, applying relevant insights to client work Help strengthen RALLY’s digital practice through collaboration, knowledge-sharing, and continuous improvement QUALIFICATIONS The ideal candidate is a seasoned digital generalist with strong execution skills, strategic judgment, and the confidence to lead digital work independently in a fast-paced advocacy environment. 5–7 years of experience in digital communications, marketing, or advocacy, ideally within an agency, campaign, nonprofit, or mission-driven organization Demonstrated experience leading digital workstreams or accounts, including managing timelines, deliverables, and performance Strong command of full-funnel digital strategy, including audience targeting, engagement, acquisition, persuasion, and mobilization Hands-on experience managing organic and paid digital campaigns across platforms such as Meta, Google, LinkedIn, TikTok, and email/CRM systems Proven ability to interpret analytics and performance data and turn insights into clear, actionable recommendations Excellent writing and editing skills, with experience crafting high-performing digital copy across channels Comfortable serving as a client-facing lead, including presenting performance updates and strategic recommendations Strong organizational and project management skills, with the ability to manage multiple priorities and deadlines Experience mentoring or guiding junior staff and contributing to team development High emotional intelligence, sound judgment, and the ability to operate independently with accountability Alignment with RALLY’s mission and a demonstrated commitment to advocacy, equity, and social impact NICE TO HAVE Experience working on issue advocacy, political, or public affairs campaigns Exposure to paid media planning, budget management, or ad operations (even if not a specialist) Familiarity with influencer, creator, or partnership-based digital strategies Experience supporting website updates or content management systems (e.g., WordPress) Comfort contributing to digital strategy frameworks or playbooks Experience helping teams improve digital workflows, QA processes, or performance standards JOIN US We’ve built an agency that looks different because we come from the communities we serve. Our team is shaped by varied economic and cultural backgrounds, and we thrive on the unknown, the unknowable, and the counterintuitive. We aren't intimidated by difficult challenges—we’re energized by them. We are committed to a workplace where everyone feels respected, supported, and empowered to do their best work. As an equal opportunity employer, we make decisions based on qualifications, merit, and organizational needs. We welcome applicants from all backgrounds and do not discriminate based on race, color, religion, national origin, sex, age, disability, sexual orientation, gender identity, or any other protected status. BENEFITS AND PERKS At RALLY, we believe a business is only as strong as its people. That’s why we offer a robust benefits package and thoughtful perks that support your wellbeing, fuel your growth, and reflect the culture we’re building together. We believe changing the world should come with a healthy paycheck, time to recharge, and space to grow. Here’s what we offer: Competitive salary + generous commissions Flexible time off policy Two months each year of remote work flexibility (July and December) Twelve paid holidays, including Juneteenth and Indigenous Peoples’ Day One week of paid time off between Christmas and New Year’s Day One-month paid sabbatical after seven years at RALLY 401(k) plan Generous health, dental, and vision benefits Transportation and technology stipends RALLY is a hybrid workplace. Team members are expected to work on-site two days per week to foster collaboration and connection, with flexibility on other days. Compensation and Timeline: The salary range for this position is $71,000–$85,000, with opportunities for growth and advancement based on performance and contributions to the team’s success. We will review applications through March 06, 2026, and begin interviews shortly thereafter. The anticipated start date for this position is April 9, 2026.

This job posting was last updated on 2/13/2026

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