Waterfield Tech

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Job Description: Senior Product Marketing Manager (AI‑Powered CX) Own the messaging. Arm the field. Turn proof into pipeline. About Waterfield Waterfield Tech unifies CX technology implementation (CCaaS modernization), AI automation (conversational/agent‑assist), and tech‑enabled outsourcing into one integrated platform. We help enterprises lower cost‑to‑serve, improve CSAT, and scale with a pragmatic blend of human + AI.    The Mission We’re seeking a strategic Product Marketing Manager to elevate go-to-market execution across Waterfield Tech’s unified CX platform. This role will shape how we position our integrated blend of contact center modernization, AI automation, and tech-enabled outsourcing - showcasing how Waterfield helps enterprises lower cost-to-serve, improve CSAT, and scale with the right mix of human and AI.   You’ll be the connective force linking our solutions, our strategic partners (Avaya, Genesys, Five9, Cisco, AWS), and the executive decision-makers we engage—CIOs, CFOs, and VPs of CX or Operations.   As Product Marketing Manager, you’ll define and operationalize the Messaging House for our integrated portfolio, package differentiated “door-opener” offers and deliver sales-ready enablement that improves SAL-to-SAO conversion and win rates. Your work will empower our Sales (Hunters and Client Success) and Demand Generation teams to scale proven plays and drive measurable impact across the business.   Position Responsibilities (other duties may be assigned) 1. Positioning & messaging (you are the editor‑in‑chief) * Build and maintain the Messaging House: develop and own the core value proposition, messaging framework, and competitive positioning, from the Company narrative to priority vertical POVs (e.g., Healthcare, Financial Services) to persona messaging (CFO, CIO, VP CX, Ops). * Translate the integrated value of Technology + AI + CCaaS + services into crisp, financial and operational outcomes (containment, AHT/SLAs, CSAT, cost‑to‑serve, variable cost models). * Package 3 door‑opener offers (e.g., “AI cost‑to‑serve diagnostic,” “Premises to Cloud modernization brief,” “Managed CX quick scan”) with clear problem/impact/proof. 2. Sales enablement that moves numbers * Ship the high-impact sales tools, including the master first‑meeting deck (and vertical variants), battlecards, objection handlers, ROI snippets, talk tracks, and a proposal shell the field actually uses. * Run bi‑weekly field clinics; listen to 2-3 call recordings/week; push release notes (“what changed & why”) so talk tracks evolve with the market. * Keep a living Proof Library (logos, metrics, case studies, quotes) and weave it into every artifact. 3. Competitive & market intelligence * Stand up lightweight win/loss: why we win, why we don’t, how to counter. * Build competitor one‑pagers (positioning traps, landmines to avoid, differentiated proof). * Brief leadership quarterly on trendlines (AI in CX, CCaaS roadmaps, BPO economics) and update the Messaging House accordingly. 4. Partner & offer packaging * Co‑create joint value propositions with technology partners (Avaya, Genesys, Five9, Cisco, AWS); produce a partner‑co‑sell one‑pager and deck slice per ecosystem. * Enable Hunters with partner AE mapping language (why now, who to call, what to say). * Define and manage the core service packaging framework to ensure messaging consistency across all sales channels. 5. GTM with Demand Gen (air cover you can measure) * Convert core product messaging and market insights into campaign briefs for Demand Gen (audience, problem, our unique promise, proof points, desired CTA, success metrics). * Author cornerstone content (1-2 vertical POV pieces/quarter) to fuel webinars, ABM, and SDR follow‑ups. * Agree on lead taxonomies and support SAL quality by tightening the story, focusing on better conversions rather than inflating MQLs.   Success Metrics & KPIs (your scorecard) We hire on outcomes, not activity. We’ll tune exact targets to territory/ACVs, but these are the guardrails:   Sales impact * SAL to SAO lift: +5-10 percentage points within two quarters on targeted plays. * Competitive win‑rate: +5 pp in named vertical(s) vs. baseline. * Time‑to‑proposal: 20-30% reduction via standardized proposal shell + ROI snippets. * Sales enablement materials/deck adoption: >80% of Hunters using the current deck (tracked via enablement tool). Program impact * Influenced pipeline: $X per quarter attributed to PMM content/plays (agreed with Sales/Marketing Ops). * Assets shipped: >1 master deck refresh/quarter; >2 vertical assets/quarter (e.g., case, one‑pager); battlecards for top 3 competitors. * Field engagement: >2 enablement sessions/quarter; >10 live deal consults/quarter.   What great looks like in this seat * Builder‑operator: You’ve published decks/battlecards that sales actually used – can show the before/after impact. * Domain credible: You’re fluent in CCaaS, AI in CX (IVA, agent‑assist, analytics), and managed services economics, and able to translate tech to CFO/COO value. * Evidence‑driven storyteller: You default to numbers and customer quotes, not adjectives. * Field‑obsessed: You sit on calls, watch call recordings, tighten copy weekly, and love hearing “that slide won the room.”   Qualifications and Experience Must‑have experience * 6-10+ years in B2B Product/Solutions Marketing for enterprise tech/services; with at least 3+ in CX/CCaaS/AI or adjacent (e.g., contact center, automation, BPO, customer service platforms).  * Proven ability to develop positioning strategies that differentiate and translate into measurable business results. * Excellent writing and communication skills, evidenced by shipped GTM assets at scale that directly impacted win rates and sales productivity (e.g., first‑meeting decks, vertical one‑pagers, battlecards, proposal shells, ROI narratives); ability to share sanitized samples required. * Partner GTM with at least one ecosystem (Avaya, Genesys, Five9, Cisco, AWS) or equivalent; understand co‑sell dynamics. * Proven sales enablement impact (e.g., raised SAL to SAO, improved win‑rate, sped time‑to‑proposal). * Cross-functional leadership and experience working collaboratively across product, sales, marketing, client success teams to drive alignment. * Tools: Google Slides/PowerPoint, Dynamics CE/Salesforce/HubSpot reporting, enablement platforms (Highspot/Seismic), call‑listening (Gong/Chorus), and comfort with light design collaboration (Figma/Creative brief).   Nice‑to‑haves * Analyst relations or customer‑evidence programs; case study production. * Vertical depth in Healthcare, Financial Services, Public Sector, or Retail. * Experience packaging services + software bundles.   Interview Process and Work Sample Requirement We hire on proof. Our interview process is designed to evaluate your strategic thinking and execution capabilities: 1. Initial screening with talent acquisition followed by panel interviews.  2. Work sample to evaluate writing and positioning, may include: 2 sanitized samples you authored (e.g., a 2-page positioning brief and a 1-page launch plan for a CX/AI offering, plus a draft sales one-pager). 3. References required.   Equal Opportunity Employer We value builders from all backgrounds. If you’re energized by turning complex AI‑powered CX solutions into a revenue‑ready story -and you love seeing your work show up in closed‑won, let’s talk.  Waterfield Tech believes that all persons are entitled to equal employment opportunity and does not discriminate against its Employees or applicants because of race, color, religion, sex (including pregnancy), national origin, ancestry, age, marital status, citizenship status, disability, protected medical condition, military status, genetic information, or any other basis prohibited by applicable federal, state, or local law. This policy extends to all aspects of our employment practices including, but not limited to, recruiting, hiring, training, discipline, promotion, transfers, compensation, benefits, leaves of absence, termination, and all other terms and conditions of employment.