Washington Metropolitan Area Transit Authority (WMATA)

Compensation

Full Description

Washington Metropolitan Area Transit Authority (WMATA) is seeking a Manager Integrated Marketing & Strategy who will lead the development and execution of omni-channel marketing strategies. The role involves driving cross-functional alignment, overseeing integrated campaigns, and ensuring marketing initiatives deliver measurable impact across all channels. Responsibilities • Owns and leads the integrated marketing calendar and campaign roadmap, ensuring alignment with organizational priorities and executive vision • Oversees end-to-end campaign development across digital, social, experiential, and traditional channels, ensuring consistency and excellence in execution • Acts as a senior advisor on marketing strategy, providing guidance to leadership and influencing decisions across departments • Serves as the primary point of contact for cross-functional teams, ensuring seamless execution and alignment with corporate objectives • Champions innovation and operational excellence, driving process improvements and mentoring team members to elevate performance • Leverages market research, audience insights, and performance metrics to inform strategy, optimize campaigns, and measure success • Mentors and inspires team members, fostering a culture of creativity, accountability, and continuous improvement Skills • Bachelor's degree in Marketing, Communications or related field • Minimum nine (9) years of integrated (collaborative), marketing experience, ideally in Business-to-Consumer (B2C) to include (3) years of supervisory experience • Experience serving as a senior marketing leader or deputy to a Director/VP-level role • Master's degree in Marketing or related field Company Overview • Ready to take on a new career in transit? Metro is the “Employer of Choice” in the region for people that are passionate about mobility, business development, regional connectivity and tourism. It was founded in 1967, and is headquartered in Washington, District of Columbia, USA, with a workforce of 10001+ employees. Its website is http://www.wmata.com.