Walsh Employment

Compensation

Full Description

State Manager – North Carolina Location: Field-Based – Charlotte or Raleigh, NC Salary: $70-75K base plus 25% bonus, car allowance and excellent benefits package Industry: Premium Wine & Spirits Reporting to: Regional Sales Manager About the Company Our client is a dynamic, family-run wine and spirits company known for its eclectic portfolio of premium brands. With five distinctive labels and a strong international footprint, they collaborate with global partners to activate and distribute their products across diverse channels. Key Requirements We are seeking a commercially driven State Manager with strong market knowledge, wholesaler engagement, and a passion for premium beverage alcohol brands. The ideal candidate will be based in or near Charlotte or Raleigh, NC and possess meaningful relationships with RNDC and/or Empire, our client’s key distribution partners in the State. Must-have qualifications and experience: • Minimum 5 years’ experience in the beverage alcohol industry • Strong knowledge of wholesale operations and quota rotation strategy • Proven success in managing distributor relationships and driving field execution • Strong key account negotiation experience, across on- and off-premise • Track record of implementing effective sales and pricing programmes • Entrepreneurial, self-starter mentality – thrives in a lean, agile environment • Demonstrated budget management and financial planning capabilities • Strong communication, planning, and organisational skills • Proficiency in Microsoft Office (Excel, PowerPoint, Word) • Valid US driver’s licence and ability to travel 4–5 days per week Preferred qualifications: • Existing relationships with distributor leadership RNDC and/or Empire • Knowledge of the North Carolina market landscape, both major cities and surrounding regions • Hands-on experience using POS and promotional tools in the field Role & Responsibilities This is a field-based leadership role responsible for delivering volume, distribution, merchandising, and pricing performance across North Carolina. The State Manager will serve as a strategic partner to wholesalers and key accounts while executing brand standards and activating programming in market. Key responsibilities include: • Collaborate with the Regional Sales Manager to develop and execute the annual sales plan • Manage the full brand portfolio across the state, ensuring correct distribution and SKU-level inventory control • Develop and maintain strong wholesaler relationships and ensure alignment on key priorities • Lead planning and field execution of sales programmes, pricing, and promotional initiatives • Activate and service key accounts, with regular in-market visits to monitor execution and maximise performance • Ensure POS materials are correctly allocated and used to support sales programming • Provide field feedback and insight to inform marketing, trade, and pricing strategies • Participate in sales meetings, market surveys, and planning sessions with distributors and internal teams • Travel as required across North Carolina to support execution and account management Remuneration & Benefits • Competitive base salary + performance-based bonus • Car allowance and full reimbursement of business expenses (travel, accommodation, home-office setup) • Comprehensive benefits package including healthcare, retirement, and paid time off • Regular field exposure, high visibility within the organisation, and career progression opportunities across a premium global brand portfolio