Walsh Employment

Compensation

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Market Sales Manager – Connecticut / Western Massachusetts Location: Field-Based across Connecticut and Western Massachusetts Salary: $70-80k + 25% bonus + car allowance + excellent benefits package Industry: Premium Wine & Spirits Reports to: Regional Sales Manager About the Company Our client is a dynamic, family-owned wine and spirits company with an eclectic and fast-growing portfolio of premium brands. With five distinctive labels and a strong global footprint, they work with international partners to activate, distribute, and elevate their brands across on- and off-premise channels. Key Requirements We are seeking a high-energy, self-starter with a passion for premium wine and spirits and a strong track record of success in field sales. The ideal candidate will have: • Minimum 1–2 years of experience in the wine and spirits industry • Strong interpersonal and relationship-building skills • Excellent verbal communication and presentation skills • Ability to work independently and manage a territory with limited supervision • Hands-on approach with a willingness to support activations, events, and displays • Organisational skills and proficiency in Microsoft Office (Excel, Word, PowerPoint) • A valid US driver’s licence and the ability to travel 4–5 days per week • Based in Connecticut with full coverage responsibility for both Connecticut and Western Massachusetts Physical Requirements • Frequent travel within the territory • Comfortable lifting up to 65 lbs for product handling and display building • Able to stand, walk, and communicate clearly with trade partners and consumers Role & Responsibilities This is a field-based, commercially driven role covering both on-premise and off-premise accounts across the region. You will be responsible for executing sales strategies, supporting brand activation, and building lasting relationships with distributor partners and retail/on-premise stakeholders. Key responsibilities include: • Managing the company’s brand portfolio within the assigned territory • Driving volume, distribution, and merchandising performance across key accounts • Planning and implementing sales programming in coordination with the Regional Manager • Leading display builds, merchandising execution, and POS placement • Supporting sampling activations, promotional events, and consumer engagement initiatives • Conducting regular market surveys to ensure pricing, menus, and marketing are in line with brand standards • Travelling extensively within the region to visit accounts, identify new opportunities, and support trade relationships • Liaising with distributor sales teams to align on execution and priorities • Completing weekly reports and performance tracking as required Remuneration & Benefits • Competitive base salary with performance-based bonus • Car allowance and coverage of business-related expenses (travel, accommodation, home-office essentials) • Comprehensive benefits package including healthcare and retirement options • Career progression opportunities within a growing global company • Exposure to international premium brands and dynamic brand marketing