Walmart

Compensation

Full Description

Position Summary... The Sr. Marketing Manager is responsible for activation, optimization, and experimentation across Walmart’s digital media programs to maximize sales, traffic, customer acquisition, and retention. Channels include Search Engine Marketing (SEM), Display, and Paid Social, with close coordination across Affiliate and SEO teams. This role manages the deployment and optimization of marketing investment to drive the highest possible returns while meeting daily, weekly, and monthly goals. What you'll do... Deploy, optimize, experiment, and report on digital marketing campaigns. Manage and optimize marketing investment to drive performance against defined goals. Partner closely with cross‑functional eCommerce, Marketing Strategy, and Media Planning teams to uncover customer insights and advance business objectives. Collaborate with product and technical teams to evaluate best‑in‑class initiatives, trends, and platform capabilities. Provide reporting and data analysis to identify opportunities, solve problems, and communicate key performance trends. Monitor competitive activity and industry best practices; introduce new ideas to improve performance. Work closely with key strategic partners (e.g., Google, Meta, Microsoft) to ensure efficient execution and identify future opportunities. Functional Competencies 7–10+ years of performance marketing experience building, managing, optimizing, and analyzing campaigns. Strong analytical and quantitative skills with the ability to interpret data and drive decision making. Proven consumer marketing experience with a passion for retail and eCommerce. Structured approach to identifying opportunities, defining solutions, and executing action plans. Strong attention to detail with the ability to prioritize and meet aggressive targets and deadlines. Ability to translate strategy into tactics and ideas into action through strong execution. Excellent business acumen and problem‑solving skills. Strong proficiency in Microsoft Office, especially Excel. Knowledge of SQL or other database query languages is a plus, but not required. Interpersonal Competencies Ability to work effectively in a collaborative, cross‑functional team environment. Strong written and verbal communication skills, with the ability to engage both business and technical partners. Comfort presenting in Weekly, Monthly, and Quarterly Business Reviews, including to senior marketing leadership. Creative thinker and thought leader, open to idea exploration and supported by strong analytical and problem‑solving skills. Results‑oriented mindset with a focus on measurable outcomes. Customer‑focused approach to decision making. Flexible and responsive, with the ability to perform in a fast‑paced, dynamic environment while meeting aggressive deadlines. Demonstrated strength in building partnerships and strong working relationships across the organization. Leadership Competencies Ability to own and execute initiatives aligned to business objectives. Self‑starter with a willingness to be hands‑on in program management and execution. Ability to effectively partner with business leaders and cross‑functional teams to deliver results. Strong understanding of company and sales goals and alignment with Walmart Home Office priorities. Ability to prioritize actions and allocate resources effectively. Demonstrated integrity, maturity, and a constructive, solutions‑oriented approach to challenges. Alignment with Walmart’s core values: Respect for the Individual Service to our Customers Strive for Excellence At Walmart, we offer competitive pay as well as performance-based bonus awards and other great benefits for a happier mind, body, and wallet. Health benefits include medical, vision and dental coverage. Financial benefits include 401(k), stock purchase and company-paid life insurance. Paid time off benefits include PTO (including sick leave), parental leave, family care leave, bereavement, jury duty, and voting. Other benefits include short-term and long-term disability, company discounts, Military Leave Pay, adoption and surrogacy expense reimbursement, and more. You will also receive PTO and/or PPTO that can be used for vacation, sick leave, holidays, or other purposes. The amount you receive depends on your job classification and length of employment. It will meet or exceed the requirements of paid sick leave laws, where applicable. For information about PTO, see https://one.walmart.com/notices. Live Better U is a Walmart-paid education benefit program for full-time and part-time associates in Walmart and Sam's Club facilities. Programs range from high school completion to bachelor's degrees, including English Language Learning and short-form certificates. Tuition, books, and fees are completely paid for by Walmart. Eligibility requirements apply to some benefits and may depend on your job classification and length of employment. Benefits are subject to change and may be subject to a specific plan or program terms. For information about benefits and eligibility, see One.Walmart. San Bruno, California US-08848: The annual salary range for this position is $117,000.00 - $234,000.00 Hoboken, New Jersey US-10279: The annual salary range for this position is $108,000.00 - $216,000.00 Additional compensation includes annual or quarterly performance bonuses. Additional compensation for certain positions may also include : - Stock ㅤ ㅤ ㅤ ㅤ ‎ Minimum Qualifications... Outlined below are the required minimum qualifications for this position. If none are listed, there are no minimum qualifications. Bachelor’s degree in Marketing, Business, or related field and 3 years’ experience in marketing or related field OR 5 years’ experience in marketing or related field Preferred Qualifications... Outlined below are the optional preferred qualifications for this position. If none are listed, there are no preferred qualifications. Digital marketing (for example, affiliate marketing, display advertising), Leading a cross-functional team Primary Location... 850 Cherry Avenue, San Bruno, CA 94066-3031, United States of America Walmart and its subsidiaries are committed to maintaining a drug-free workplace and has a no tolerance policy regarding the use of illegal drugs and alcohol on the job. This policy applies to all employees and aims to create a safe and productive work environment. About Walmart: Fifty years ago, Sam Walton started a single mom-and-pop shop and transformed it into the world's biggest retailer. Since those founding days, one thing has remained consistent: our commitment to helping our customers save money so they can live better. Today, we're reinventing the shopping experience and our associates are at the heart of it. You'll play a crucial role in shaping the future of retail, improving millions of lives around the world. This is that place where your passions meet purpose. Join our family and create a career you're proud of.