Waking Up

Compensation

Full Description

At Waking Up, we help people explore the nature of the mind and cultivate a deeper understanding of themselves. Through meditation practices, wisdom lessons, and conversations with world-leading thinkers, we aim to make profound insights accessible to everyone. As we enter a more marketing-focused stage of the business — including expanding lifecycle programs and special projects — we’re looking for a Lifecycle Operations Specialist to support, scale, and stabilize our CRM execution. About the Role As Lifecycle Operations Specialist, you will own the operational execution of Waking Up’s multi-channel lifecycle communications. You will build, QA, and maintain the messages and automated flows that guide users through trial, onboarding, early engagement, membership, and long-term retention across email, push, in-app messaging, banners, and more. You’ll report directly to the Lifecycle Lead and work closely with Product, Brand, Content, Creative, Partnerships, and Data. In 2026, the company will run a high volume of CRM initiatives — including multi-day challenges, partnership-driven messaging, seasonal programs, and evergreen optimization. This role is central to making sure all of that work is executed with accuracy, consistency, and on time. This is a role for someone who is organized, proactive, detail-driven, and comfortable managing multiple concurrent builds in a fast-moving environment. You will be the operational backbone of the Lifecycle function, ensuring everything works as expected before it reaches our members. What You'll Do Build lifecycle messages across email, push, in-app, webhooks, and additional communication channels. QA campaign logic, segmentation, triggers, personalization, copy, and scheduling before launch. Support communication execution for Lifecycle and cross-team projects. Meticulously review and execute on briefs and testing calendars. Manage custom events and user properties required for operating communications. Document and maintain lifecycle process documents for cross-team communication. Work closely with teams to manage workflow requests. Support cross-functional launches requiring complex CRM execution. Help keep projects on schedule, communicating clearly about dependencies, risks, and delivery timelines. What We're Looking For: 3+ years of lifecycle, CRM operations, marketing automation, or technical campaign execution. Strong experience with Braze or an equivalent enterprise messaging platform (Iterable, CleverTap, Leanplum, etc.). Experience with regulatory compliance for (CAN-SPAM, GDPR) Ability to manage multiple builds at once with high accuracy and strong attention to detail. Experience with multi-channel messaging and automated lifecycle journeys for B2C web and mobile applications. Expert with segmentation logic, HTML/CSS, Liquid personalization, and event-based triggers. Strong QA instincts and comfort with testing complex logic end-to-end. Self-motivated, organized, and reliable — able to work independently in a fast-moving environment. Clear communicator who collaborates well with Product, Creative, Brand, Partnerships, and Data. Curiosity and an eagerness to learn new tools, patterns, and workflows. Interest in meditation, mindfulness, or personal growth is a plus. Work on something meaningful that genuinely improves people’s lives. Join a mission-driven team focused on helping people understand their minds. Play a critical role in scaling the lifecycle engine at a pivotal stage of the company. Competitive compensation. Fully remote, with flexibility to work from anywhere.