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Job title: Growth Marketing Manager - CRO Company: Curated Job description: Curated - Growth Marketing Manager - CRO As Growth Marketing Manager - CRO, you will be responsible for developing our landing page strategy and optimization that will drive new user acquisition across our high growth marketing channels. As part of our mission to humanize online shopping, you'll play an integral role creating highly personalized onboarding experiences seen by millions of people every day. You have a passion for experimentation and interest in identifying patterns and behaviors. You know the importance of aligning messaging to your audience and how to get the right clicks. And you never stop identifying new opportunities to improve conversion rates. To succeed in this role, you'll need experience creating effective frameworks for continuously improving conversion rates. You'll work directly with our Head of Marketing and cross functionally with multiple teams to unlock new growth opportunities for the business. In this role, you will: • Manage the development of lead generation funnels and landing page strategy, from ideation to execution, with the clear vision for how to test and scale • Personalize our consumer onboarding experience by targeting messaging based on insights, behavioral data, and more • Collaborate with paid media, design and engineering teams to produce landing pages across our product categories • Create a robust and methodical testing framework consistently driving new learnings across the organization to improve conversion rates • Analyze and track KPIs, leveraging performance data to both identify optimization within existing funnels and unlocking new opportunities for growth • Develop a roadmap of key projects and priorities to hit performance targets throughout the year About you: • 4+ years of experience in conversion rate optimization, personalization, and analytics • Hands on experience using A/B testing tools such as Optimizely or Google Optimize • Knowledge of paid marketing channels including paid social, paid search, display • Proficient using Excel/Google Sheets and data visualization tools (Tableau, Looker, etc) with an ability to clearly articulate learnings • Strong organizational and time management skills and the ability to handle multiple projects while meeting deadlines • Exceptional attention to detail with excellent verbal and written communication skills • Fluent in direct response marketing concepts and best practices • Passionate about testing and pushing the boundaries of growth opportunities • Very strong collaborator and motivated to produce results both independently and with a team • Thrive in a fast-paced startup environment with the ability to pivot needed While these qualifications are typical of a strong candidate, they are not exhaustive and not required unless noted. We take a holistic approach to hiring and would love to connect if this role sounds interesting to you! About us Curated was founded in 2017 with a mission to humanize online shopping. We've built a collaborative shopping experience brought to life with a community of passionate experts. Every shopper on Curated gets one-on-one personalized advice to find the right products for their needs so they can enjoy more of what they love. Through our expert community, Curated has created a new type of knowledge-based work that enables people to earn meaningful income related to the activities and products they are passionate about, from anywhere. Backed by Forerunner Ventures, Greylock, and Capital G, the company is growing fast. We currently specialize in outdoor sporting goods including skiing, snowboarding, golf, camping, cycling, fishing equipment with many new verticals coming soon! Curated is an equal opportunity employer. We encourage candidates of all backgrounds to apply, as we strive to build a marketplace that serves every demographic with the highest level of quality and respect. Expected salary: Location: San Francisco, CA Job date: Wed, 17 Aug 2022 07:28:26 GMT Apply for the job now!