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Director, Customer Lifecycle Marketing - Absorb - USA - work from home job Company: Absorb Job description: "The Marketing team is poised for unprecedented growth and opportunity. We're in a very unique position where we've experienced tremendous success but are far from exhausting the whitespace around us. There is a unique opportunity to join a rising organization and make a significant and immediate impact." - Mark Lynch About the role: Absorb is a LMS platform company looking for an experienced Director, Customer Lifecycle Marketing to join our core marketing team. We focus on customer net retention, up-sell/cross-sell, and product utilization initiatives. Reporting to the VP of Core Marketing, we need a data-driven and strategic leader who is passionate about delivering excellent customer communications throughout the customer lifecycle. What you'll do: • Set goals, benchmarks, and KPIs for lifecycle marketing programs. Analyze program performance data and provide recommendations for improvement. • Develop and implement personalized, data-driven omnichannel customer journeys for effective customer communication. • Create plans to increase product penetration through automated, multi-channel lifecycle campaigns. • Drive upsell, cross-sell, and increased product utilization through effective omnichannel communication. • Continuously A/B test and optimize campaigns to improve marketing qualified leads (MQLs) and conversions. • Create a robust communication and enablement plan, including personalized messaging based on use cases, personas, and accounts. • Provide leadership and stakeholders with reports quantifying the results of lifecycle initiatives and justifying investments. • Collaborate with customer success and customer experience teams to identify opportunities and develop behavioral triggers across the customer lifecycle. • Work with product marketing and product teams to create and maintain lifecycle marketing campaigns for new feature releases. • Collaborate with content and creative marketing teams to deliver outstanding customer experiences through personalized marketing communications. • Partner with marketing operations to drive automation and operational excellence. What you'll bring: • Bachelor's degree in marketing, business, or a related field. • 10+ years of marketing experience for B2B software companies. • 3+ years of experience in lifecycle marketing in a B2B technology company, with a focus on increasing customer lifetime value and longevity. • Proven track record of owning lifecycle marketing KPIs and delivering data-driven results. • Hands-on experience in developing and launching usage-triggered campaigns. • Excellent written communication skills with a keen attention to detail and the ability to explain complex concepts clearly. • Strong collaboration and communication skills for working with internal and external stakeholders. • Working knowledge of CRM, marketing automation, and analytics tools. • Ability to manage multiple high-priority projects and execute effectively. • Experience and proficiency in A/B testing and data analysis. • Passion for creating an exceptional customer experience. Technologies we use: • Absorb LMS, Google Analytics, Marketo, Salesforce, ZoomInfo, LaneFour, Outreach, Drift and beyond Are you ready to become an Absorber? What we offer: • Fully remote-first work with flexible work arrangements • Comprehensive Health and Wellness Benefits including retirement savings programs, eligibility for two different bonus plans, generous time off, comprehensive medical and dental benefits based on your country of location • New Hire Equipment Allowance and monthly Flex Allowance to support your success • Endless opportunity for career growth and internal mobility • Employee driven DE&I programs • Games room, meditation & yoga space, state of the art workplace for Absorbers in our Calgary office Who are we? Absorb Software is a remote-first company that provides online training solutions to leading organizations around the world. Absorb is a cloud-based learning management system (LMS) engineered to inspire learning and fuel business productivity. Our online learning platform combines forward-thinking technology built to scale as our customer's organizations grow. We empower learners to enrich their lives, workplaces and communities. Our values are simple: • We achieve exceptional results by genuinely caring about each other and the work we do • We're united, and we grow through our commitment to elevating continual learning! Absorb is proud to be an equal opportunity employer, we celebrate diversity and are committed to creating a safe and inclusive environment for all our people. All employment decisions are based on business needs, job requirements and individual qualifications. In the event a current Absorb employee would like to apply for this role they will inform their supervisor prior to submitting their application. Successful candidates for this position will be subject to pre-employment background screening, including a criminal record check and must be able to show proof of legal eligibility to work in the country they have applied to without sponsorship. Should you require any accommodation during the recruitment process, please indicate this on your application and we will work with you to meet your accessibility needs. For any questions, please contact us at accessiblecareers@absorblms.com #LI-Remote Director, Customer Lifecycle Marketing - Absorb - USA - work from home job Expected salary: Location: USA Director, Customer Lifecycle Marketing - Absorb - USA - work from home job Job date: Thu, 29 Jun 2023 23:06:49 GMT Apply for the job now! Director, Customer Lifecycle Marketing - Absorb - USA - work from home job