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Digital Marketing Specialist, Remote Contract - Assa Abloy - New Haven, CT - work from home job Company: Assa Abloy Job description: At ASSA ABLOY, our mission is to make securely accessing the things in your life noticeably easier, without being noticeable. Our global teams work together to create products and services that add everyday simplicity and convenience to our users' lives. With the ability to control access to what they love the most, we're able to provide peace of mind through safety and visibility. The Digital Marketing Specialist will play an integral role in orchestrating digital campaigns, assessing brand needs, and delivering insightful reports. This individual will be responsible for managing the digital marketing calendar, facilitating conversations across divisions, and driving online advertising initiatives. With a focus on lead generation, they will liaise closely with the demand development team and ensure all marketing campaigns are optimized for success. This is a remote long-term consulting opportunity; however, we strongly prefer candidates residing on the East Coast. Responsibilities • Design and launch digital marketing campaigns across various channels, ensuring they align with brand objectives. • Collaborate closely with the demand development team to refine and optimize campaign strategies based on performance metrics. • Coordinate with Creative and agency teams to develop compelling advertising materials that resonate with target audiences. • Oversee the maintenance and optimization of various advertising campaigns such as Facebook, LinkedIn, and Google. • Maintain and update the Digital Marketing calendar concerning promotions, marketing launches, key placements across various channels. • Assess digital advertising needs for each brand and implement strategies in conjunction with the Marketing Communications Managers. • Ensure seamless routing of lead submission data and establish data connections with third-party vendors. • Collaborate with the demand generation team to evaluate lead quality and adjust advertising strategies. • Conduct as-needed SEO keyword research and monitor search engine rankings to provide actionable insights. • Report on individual brand's ad campaign performance, providing insights and recommendations. • Deliver weekly, monthly, and quarterly reports, highlighting opportunities to boost lead generation. • Stay updated with industry trends and adjust strategies accordingly. Requirements • 3+ years of experience in digital marketing. • Proficient in using Google Analytics with 3+ years of hands-on experience. • 2+ years of experience placing ads on major digital advertising platforms like Google Ads, Facebook, LinkedIn, etc. • Strong organizational skills with the ability to manage multiple projects. • Ability to thrive in a fast-paced and deadline-driven environment. • Availability during Eastern Standard Time hours (9am-5pm). Preferred Skills: • Familiarity with Project Management tools such as Asana. • Familiarity with Technical SEO, including site structure optimization, crawling, indexing, and understanding of the technical elements that can affect search visibility. • Experience with dashboarding solutions like Looker or Microsoft BI. Join our team and be at the forefront of digital innovation! We are the ASSA ABLOY Group Our people have made us the global leader in access solutions. In return, we open doors for them wherever they go. With nearly 52,000 colleagues in more than 70 different countries, we help billions of people experience a more open world. Our innovations make all sorts of spaces - physical and virtual - safer, more secure, and easier to access. As an employer, we value results - not titles, or backgrounds. We empower our people to build their career around their aspirations and our ambitions - supporting them with regular feedback, training, and development opportunities. Our colleagues think broadly about where they can make the most impact, and we encourage them to grow their role locally, regionally, or even internationally. As we welcome new people on board, it's important to us to have diverse, inclusive teams, and we value different perspectives and experiences. New Haven, CT, US, 06511 Sales, Marketing & Product Management No Travel Required Associate 30-Oct-2023 Expected salary: Location: New Haven, CT Job date: Wed, 20 Sep 2023 22:36:22 GMT Apply for the job now!