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Job title: Senior Director, Content Strategy Company: Braze Job description: Braze (Nasdaq: BRZE) is a leading, comprehensive customer engagement platform that powers interactions between consumers and brands they love. With Braze, global brands like Burger King, Delivery Hero, HBO Max, Mercari, and Venmo can ingest and process customer data in real time, orchestrate and optimize contextually relevant, cross-channel marketing campaigns, and continuously evolve their customer engagement strategies. And we do it at scale - last fiscal year our customers used Braze to send approximately 1.5 trillion messages to billions of monthly active users. But we're so much more than our platform. Although we've recently grown to a team of over 1,300 people, Braze still buzzes with energy, collaboration, and transparency. We value curiosity, individuality, and tenacity-as part of the team, you'll be encouraged to take your seat at the table and create your own destiny. Our values are inspired by our employees, which means Braze is a place where you can truly be yourself. We're growing, with a focus on building for the long term under tenured leadership and continuing to evolve for the better. Need more proof? Braze is proudly certified as a Great Place to Work® in the U.S. and the UK. In 2022, Braze ranked #1 on Fortune's Best Small and Medium Workplace in New York, #5 on Fortune's Best Workplaces for Millennials in the US, and #11 on Fortune's Best Medium Sized Workplace for Women in the UK. You'll find many of us at headquarters in New York City or around the world in Austin, Berlin, Chicago, London, Paris, San Francisco, Singapore, Tokyo, and Toronto. WHAT WE'RE LOOKING FOR At Braze, we use technology to humanize connections between brands and customers. We believe human beings want to be spoken to like human beings, and technology like ours can help brands do that at scale. That's why, as B2B marketers, how we communicate with our existing and potential customers is so important to us. Help shape how we build those connections with our audience-what we say, how we say it, where we say it. You will partner with cross-disciplinary teams to develop creative and attention-grabbing content strategies, including the development of audience personas, customer journeys, distribution plans, editorial calendars, multi-media content, ways to increase brand awareness, and identify gaps and opportunities. You should also be able to analyze user engagement metrics to adjust and optimize. WHAT YOU'LL DO • Develop and manage content strategy and roadmaps in support of department objectives and key results • Work with cross functional leads to determine content gaps and recommend topic ideas based on key business and user insights • Partner with the internal and external teams to develop content journeys and oversee execution of high-quality content that improves conversion rates • Apply a holistic approach to integrated marketing campaign strategies to ensure a unified experience for target audiences across all stages of the journey • Recommend different content types appropriate to associated channels to reach multiple personas “where they live” • Work closely with demand generation on developing a measurable and results-driven content distribution strategy including social /channel distribution • Work with regional content marketers and leaders to execute an efficient localization strategy • Develop and oversee a “test-and-learn” plan to drive growth through new channels and formats • Apply strategic planning skills to create a long-term vision for content that advances business objectives • Measure, analyze, and report on content performance - inclusive of audits of existing content performance to refresh and adjust for emerging priorities • Develop and implement standards, systems, best practices, and templates for content, and continually raise the bar for the company's editorial standards, specifically optimizing for search • Grow and lead a team of in-house content marketers/editors and freelance writers - working closely with graphic designers and social media team - creating compelling, differentiated content presentation, placement and effectiveness • Evaluate existing content marketing tools and technology and identify potential for future upgrades WHO YOU ARE You're a positive, sleeves-rolled-up individual who thrives on navigating the rapidly evolving tech space. You're a strong communicator and collaborator with a proven record of cross-functional leadership that brings teams along to achieve business objectives. • You inspire creative teams and encourage innovative ideas and have deep experience in the enterprise SaaS industry • You are excited by new challenges and are energized by developing talent • You possess a strong portfolio that demonstrates versatility and experience within a range of content formats and a knack for simplifying the complex • Experience developing multi-audience, full funnel B2B content journeys and incredible content experiences, as well as the associated KPIs for measuring success of these efforts • Experience managing global content teams, with an understanding for global vs. local content strategy, creation, localization vs. translation, etc. • Impeccable writing and editing skills • Ability to prioritize multiple, demanding tasks simultaneously and with accuracy • Experience writing for marketing, martech, SaaS and B2B • Experience with project management and content marketing platforms, including Asana, Uberflip, PathFactory, etc. WHAT WE OFFER From comprehensive benefits to remote availability to flexible time off, we've got you covered so you can prioritize work-life harmony. • Competitive compensation that includes equity • Retirement and Employee Stock Purchase Plans • Flexible paid time off • Comprehensive benefit plans covering medical, dental, vision, life, and disability • Family services that include fertility benefits and equal paid parental leave • Global presence, dog-friendly offices, and remote availability • Professional development supported by formal career pathing, learning platforms, and tuition reimbursement • Community engagement opportunities throughout the year, including an annual company wide Volunteerism Week • Employee Resource Groups that provide supportive communities within Braze • Collaborative, transparent, and fun culture recognized as a Great Place to Work® If you are a California resident subject to the California Consumer Privacy Act (“CCPA”), as amended by the California Privacy Rights Act (“CPRA”) which comes into effect January 1, 2023, to understand how Braze processes your personal information and how you can exercise your rights. If you are located in the EU or UK visit our to understand how Braze processes your personal information and how you can exercise your rights. Expected salary: Location: Chicago, IL Apply for the job now! [ad_2]