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Compensation

Full Description

A company is looking for a VP of Performance Marketing to lead and scale its growth engine. Key Responsibilities Own digital demand generation and optimize performance media strategy to enhance ROI and conversion Define and scale local marketing strategies for the franchise network, ensuring effective collaboration with corporate partners Lead agency partners in media mix strategy and budget allocation to maximize business impact Required Qualifications 10+ years of senior leadership experience in growth, performance marketing, or demand generation Experience partnering with or managing inside sales or contact center operations Deep understanding of modern MarTech stacks and attribution modeling Proven track record of building and scaling a high-performing growth engine Bachelor's degree required; MBA or equivalent advanced degree preferred