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VirtualVocations

VirtualVocations

via Talent.com

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Senior B2B Marketing Director

Livonia, MI
Full-time
Posted 12/23/2025
Verified Source
Key Skills:
Market Research
Segmentation
Demand Generation
Multi-channel Marketing
Digital Marketing (SEO, SEM, Email)

Compensation

Salary Range

$0K - 0K a year

Responsibilities

Develop and execute integrated B2B marketing strategies to generate demand and support sales growth.

Requirements

7+ years in B2B marketing, experience in SaaS or tech, strong digital marketing skills, team leadership, industry research, and segmentation expertise.

Full Description

A company is looking for a Sr. Director, B2B Marketing. Key Responsibilities Conduct in-depth research on assigned industries and develop customer profiles and segmentation strategies Design and execute integrated marketing strategies across various channels to drive demand generation Manage and mentor a marketing team while collaborating with cross-functional teams to create impactful content and campaigns Required Qualifications 7+ years of experience in B2B marketing, preferably in SaaS or technology products Strong background in industry research, segmentation, and persona development Proven experience leading demand generation or multi-channel marketing strategies Ability to translate industry insights into actionable campaign ideas and messaging Strong understanding of digital channels including SEO, SEM, and email marketing

This job posting was last updated on 12/26/2025

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