VirtualVocations

Compensation

Full Description

A company is looking for a Performance Marketing Lead to drive growth through paid media strategies. Key Responsibilities Architect and manage paid media programs across various channels, optimizing for customer acquisition costs and revenue Oversee the performance budget, setting targets and reallocating funds to high-performing campaigns Implement a test-and-learn framework to refine creative, audiences, and landing pages for consistent wins Required Qualifications 5+ years of experience in paid acquisition with direct revenue accountability Expertise in Google Ads, Meta Ads, and proficiency in LinkedIn Campaign Manager Proven ability to create or direct effective ad creative in a B2B SaaS environment Experience in fast-paced, early-stage, or hyper-growth settings Strong understanding of attribution models and marketing analytics tools