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VirtualVocations

VirtualVocations

via Talent.com

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Field Marketing Manager

Detroit, MI
Full-time
Posted 12/24/2025
Verified Source
Key Skills:
B2B demand generation
Marketing automation
CRM platforms (Salesforce, Marketo)
Campaign management
Lead scoring
Project management

Compensation

Salary Range

$Not specified

Responsibilities

Lead regional marketing strategies, execute ABM campaigns, and develop event strategies to maximize pipeline contribution and ROI.

Requirements

Bachelor's degree in Business, Marketing, Communications or related field, experience in B2B demand generation in tech/SaaS, proficiency in marketing automation and CRM platforms, and experience managing integrated marketing campaigns.

Full Description

A company is looking for a Field Marketing Manager. Key Responsibilities Lead regional marketing strategies and pipeline ownership to achieve revenue growth Execute Account-Based Marketing (ABM) campaigns in collaboration with sales teams Develop and manage event strategies to maximize pipeline contribution and ROI Required Qualifications Bachelor's degree in Business, Marketing, Communications, or related field preferred Experience in B2B demand generation and marketing within tech / SaaS environments Proficiency in marketing automation and CRM platforms, preferably Marketo and Salesforce Experience managing integrated marketing campaigns and understanding of lead scoring processes Demonstrated ability to manage complex projects and analyze marketing performance metrics

This job posting was last updated on 12/25/2025

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