VirtualVocations
via Talent.com
Director of Site Marketing
Compensation
$Not specified
Responsibilities
Own and optimize the site marketing strategy, partner with media and SEO teams, and implement testing to improve engagement and conversions.
Requirements
Requires 8+ years of experience in digital marketing or ecommerce, proven ability to improve site conversions, and familiarity with CMS, testing tools, and analytics.
Full Description
A company is looking for a Director of Site Marketing. Key Responsibilities Own the site marketing strategy and roadmap for upper-funnel experiences across homepage, landers, navigation, and SEO-driven content Partner with Media, SEO, and agency partners to align site experiences with traffic acquisition goals Implement A / B and multivariate testing to improve engagement and visitor-to-trial conversion Required Qualifications 8+ years of experience in digital marketing, site marketing, or ecommerce roles Proven track record of driving measurable improvements in site conversion through CMS and marketing optimization Strong understanding of SEO, paid media, and their interplay with site experiences Experience managing site merchandising and content optimization at scale Familiarity with CMS platforms, testing tools, and analytics systems a plus
This job posting was last updated on 1/9/2026
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