VirtualVocations

Compensation

Full Description

A company is looking for a Director of Digital Strategy, responsible for leading revenue and lead generation efforts across digital properties. Key Responsibilities Own the P&L for website-driven revenue and lead generation, setting targets and identifying monetization opportunities Define digital growth strategies in response to AI disruptions and partner with teams to enhance digital visibility Lead conversion rate optimization initiatives and ensure websites deliver effective user experiences across various channels Required Qualifications 8+ years of experience in digital marketing, website strategy, or performance marketing roles Proven track record of driving measurable revenue or lead generation growth through digital channels Strong business acumen with experience owning P&L or revenue targets Understanding of AI's impact on search and discovery in business strategy Experience with conversion rate optimization programs and A / B testing strategies