VirtualVocations

Compensation

Full Description

A company is looking for a Braze Retention Marketing Manager to support the technical execution and optimization of various messaging programs. Key Responsibilities Build, launch, and maintain customer lifecycle campaigns across Braze (email, SMS, in-app, and push) Set up and optimize customer journeys, including segmentation, triggers, and personalization logic Analyze campaign performance and provide actionable insights for optimization Required Qualifications Minimum 2 years of hands-on experience working in Braze Minimum 3 years of experience in email, retention, or lifecycle marketing Demonstrated experience with Braze Canvas and advanced segmentation logic Working knowledge of HTML / CSS for email editing Understanding of data flows and APIs between marketing platforms and CRMs