Viderity Inc.

Compensation

Full Description

Location: Remote (US-based) Employment Type: Full-time About Viderity Viderity is a HUBZone-certified and Woman-Owned Small Business (WOSB) delivering award-winning IT, digital, and creative solutions across federal and commercial markets. Our services span application development, creative services, cybersecurity, data analytics, strategic communications, event management, training, and program management. With over 15 years of proven success and exceptional past performance, we empower clients with innovative, measurable results. Position Overview The Strategic Communications and Engagement Manager leads the development and execution of integrated communication strategies across email, social media, websites, and related digital engagement platforms. This individual will work closely with the Office of Head Start (OHS) Communications Team and the Project Manager to design and implement audience-centered approaches that strengthen reach, improve engagement, and align messaging with OHS objectives. The role requires demonstrated expertise in analyzing market trends, understanding target audiences, segmenting communication strategies, and evaluating campaign performance. The position also demands strong interpersonal and diplomatic communication skills to collaborate effectively with federal partners, technical staff, and external contributors. Key Responsibilities • Lead the planning and execution of strategic communication initiatives aligned with OHS goals. • Develop and maintain comprehensive communication plans informed by audience insights, performance metrics, and shifting program priorities. • Manage and publish approved content across digital channels, including websites, social media, and email. • Oversee high-volume email marketing activities such as segmentation, personalization, template development, automated workflows, and performance reporting. • Use analytics tools to assess engagement, identify areas for improvement, and recommend enhancements to campaign strategies. Collaborate closely with designers, developers, content creators, and OHS staff to ensure cohesive messaging and timely dissemination of information. • Support implementation of conversion rate optimization practices to improve user engagement and support the user journey from awareness to action. • Ensure all communication materials comply with OHS voice and tone, federal plain language requirements, accessibility standards, and web communication practices. • Coordinate with internal and external stakeholders to support content planning, campaign execution, and resource promotion. • Assist with development and support of social media content sets, webinars, and community engagement activities. • Contribute to risk identification, project coordination, and communication planning across teams. • Perform additional duties as assigned by leadership. Qualifications MINIMUM QUALIFICATIONS • Bachelor’s degree in Communications, Marketing, Public Health/Administration, or a related field (of equivalent experience). • Demonstrated experience developing and implementing multi-channel communication strategies. • Experience analyzing market trends, audience segments, and campaign performance. • Strong ability to collaborate with diverse teams and external partners. • Strong written and verbal communication skills. • Experience using analytics tools to support strategic decision-making. • Knowledge of federal communication and accessibility standards. PREFERRED QUALIFICATIONS • Experience supporting federal or public-sector communications. • Familiarity with Head Start audiences and programs. • Experience managing communications in large-scale or high-volume digital environments. What We Offer • Competitive hourly rate (commensurate with experience). • Flexible, remote work arrangement. • Opportunity to contribute to a high-impact, federally mandated modernization initiative. • Collaborative environment with direct visibility on a nationally recognized federal program.