Vi

Compensation

Full Description

Description: ● Vi is the market-leading Enterprise-AI platform for health, serving large health organizations and brands.● Lead paid social media initiatives across platforms, primarily Meta (Facebook/Instagram).● Oversee planning, execution, optimization, and analysis of social ad campaigns to drive measurable business outcomes.● Work with CP and deployment teams to execute paid social strategies across Meta, TikTok, LinkedIn, X, Pinterest, and emerging platforms.● Lead and manage a team of paid social strategists, ensuring campaigns meet performance benchmarks and budget allocations.● Develop media plans rooted in performance metrics (ROAS, CPA, CPM, CAC, LTV) and audience insights.● Oversee paid media budgeting and reallocate spend to maximize ROI.● Manage testing frameworks including A/B, creative rotation, and audience segmentation strategies.● Oversee platform integrations and pixel tracking, conversion API setups, and offline event tracking.● Produce and present detailed reporting, translating campaign data into actionable insights.● Support business development and pitch efforts with performance insights and strategic input. Requirements: ● 7+ years of digital marketing experience, with 5+ years focused specifically on paid social media.● 3+ years of experience in a digital agency environment, leading client accounts or internal brands.● Deep expertise in Meta Ads Manager, with advanced proficiency in campaign setup, optimization, and audience targeting.● Strong understanding of tracking methodologies (pixels, UTMs, conversion APIs) and analytics platforms (Google Analytics, Meta Events Manager, etc.).● Proven success managing 6- to 7-figure media budgets with performance accountability.● Data-driven mindset with strong analytical and Excel/Google Sheets skills.● Experience managing or mentoring a team is preferred.● Bachelor’s degree in marketing, Business, or related field; advanced degree is a plus. Benefits: