Vestis Corporation

Compensation

Full Description

Job Details Description Overview We are seeking a strategic and execution-oriented Product Marketing Manager to drive customer-centric growth across our portfolio of uniforms and workplace supply solutions. This role sits at the intersection of customer insight, product strategy, and go-to-market execution, with a strong emphasis on enabling frontline teams and scaling disciplined, repeatable processes across a complex enterprise environment. The ideal candidate brings a deep understanding of B2B buying behavior, experience operating in mature organizations, and a proven ability to translate customer and market intelligence into impactful go-to-market strategies. Key Focus Areas Marketing Strategy & Product Focus • Champion the voice of the customer, ensuring customer needs, pain points, and buying motives inform product, pricing, and GTM decisions. • Build and scale disciplined, repeatable marketing processes that ensure consistent execution, high-quality service, and seamless customer experiences across segments. • Equip and empower frontline teams (Sales, Service, and Operations) with clear positioning, tools, and training to drive engagement and revenue growth. Core Responsibilities Customer & Market Intelligence • Lead segment deep-dives to assess market dynamics, customer needs, competitive landscape, and growth opportunities. • Develop and maintain customer personas, mapping buying motivations, decision drivers, and unmet needs. • Partner with Marketing Analytics, Sales and Service teams to identify product gaps and inform roadmap prioritization. Go-To-Market Strategy & Execution • Design and operationalize standardized GTM frameworks for new product launches, expansions, and cross-sell initiatives. • Own end-to-end launch planning, including messaging, targeting, enablement, and performance tracking. • Drive consistency and scalability across launches in key verticals. Sales Enablement & Frontline Empowerment • Develop and deliver sales enablement tools, training modules, and segment-specific resources that improve sales effectiveness. • Create playbooks to support specialized selling strategies, including product training and customer cross-sell penetration. • Act as a trusted leader on cross-functional teams, ensuring alignment between marketing strategy and field execution. Qualifications • 3+ years of Product Marketing experience in B2B, preferably within enterprise or industrial/service-based organizations. • Proven success launching and scaling products in complex portfolios. • Strong analytical skills with experience translating data into actionable insights. • Deep collaboration skills across Sales, Operations, Procurement and Leadership. • Exceptional communication and storytelling abilities.