Versapay

Compensation

Full Description

Email Marketing Manager We are seeking an Email Marketing Manager to design and execute our email marketing strategy across the entire customer lifecycle. • Develop and execute a comprehensive email marketing strategy aligned with business goals. • Map customer journeys and identify key touchpoints for automated and targeted communication. This role is ideal for data-driven professionals who can turn data into actionable insights that drive revenue. Key Responsibilities: • Strategy & Journey Mapping: Develop and execute a comprehensive email marketing strategy. • Lead Nurturing: Design, build, and optimize multi-touch nurture streams for different audience segments. • Demand Generation: Manage and deploy campaigns to support top-of-funnel activities. • Customer Marketing: Develop programs for onboarding, feature adoption, upsell/cross-sell, and retention. • A/B Testing & Optimization: Continuously test subject lines, copy, CTAs, send times, and design to improve performance. • Analytics & Reporting: Monitor and report on KPIs and use insights to iterate strategy.