via Indeed
$200K - 300K a year
Lead and develop the sales organization to drive strategic growth, manage key client relationships, and oversee sales performance and budgeting.
10+ years in a leadership sales role with proven track record leading sales organizations and strategic planning skills.
Position Summary The Vice President of Sales will lead our sales organization, driving strategic growth, building a high-performing team, and developing lasting relationships with key clients. This executive role requires a results-driven, visionary leader who can align sales initiatives with the company's overall business objectives and operational capabilities. Essential Duties And Responsibilities Strategic Sales Planning: • Develop and implement aggressive sales strategies aligned with Total RESA's growth vision. • Conduct market research to identify high-potential opportunities and emerging trends in the restaurant equipment industry. • Create detailed sales plans, forecasts, and budgets to drive revenue and profitability. • Set ambitious sales targets and performance metrics to challenge the team to exceed expectations. Team Leadership and Development: • Lead, mentor, and inspire a high-performing sales team, fostering a culture of accountability, excellence, and collaboration. • Provide ongoing training, coaching, and professional development to elevate team performance. • Set clear performance goals, conduct regular evaluations, and deliver impactful feedback. • Promote cross-functional teamwork and communication across departments. • 10+ years in the leadership role • Proving track of record of leading the sales organization Customer Relationship Management • Build and maintain strong, strategic relationships with key clients, deeply understanding their needs and ensuring top-tier satisfaction. • Develop strategies to enhance customer loyalty and retention, resolving issues promptly. • Lead high-stakes negotiations and close deals beneficial to both Total RESA and client. • Act as the primary point of contact for high-value customers, delivering exceptional service and support. Cross-Departmental Collaboration • Work closely with marketing, operations, and finance to execute sales initiatives effectively. • Coordinate with marketing to implement targeted campaigns and promotional activities. • Collaborate with operations to ensure product availability and timely delivery. • Partner with finance to manage sales budgets, analyze performance, and optimize resource allocation. Sales Performance Monitoring • Establish and monitor key performance indicators (KPIs) to track sales progress. • Analyze sales data and market trends to provide actionable insights and strategic recommendations. • Deliver regular reports on sales performance, highlighting achievements, challenges, and opportunities. • Implement data-driven strategies to optimize sales processes and efficiency. Industry Awareness And Competitor Analysis • Stay informed on industry developments, technological advances, and competitor activity. • Conduct competitor analysis to identify opportunities and inform strategic decisions. • Represent Total RESA at industry events, trade shows, and conferences to build brand awareness and networks. Sales Budget Management • Develop and manage the sales department budget, ensuring optimal allocation of resources. • Monitor expenditures and implement cost-saving measures without compromising performance. • Assess and justify budget needs based on sales forecasts and strategic priorities. • Ensure compliance with financial guidelines and company policies. Additional Responsibilities: • Align the sales organization with company goals and objectives. • Ensure year-over-year growth and profitability. • Conduct performance reviews for the sales team and self-assessment of personal achievements. • Build and manage a sales team targeting diverse sectors, including healthcare, chain businesses, independent operators, government, and schools. Knowledge, Skills and Abilities • Understanding of the industry is a plus • Understanding or graduating from a culinary school is a plus
This job posting was last updated on 12/10/2025