Vector Talent Solutions

Compensation

Full Description

Director of Marketing Technology Hybrid | Bellevue, Washington Salary: $135,000–$160,000 Our client is experiencing rapid growth and is seeking a Director of Marketing Technology to architect and lead a modern, scalable martech ecosystem. This hybrid role will own the strategic roadmap, integrations, and implementation of platforms that power data-driven, connected digital experiences across the enterprise. Primary Function Lead the vision, strategy, and architecture of the marketing technology stack, enabling seamless data flow, platform interoperability, and high-impact digital marketing capabilities. Drive an integrated, member-centric ecosystem that fuels acquisition, engagement, and lifetime value. Key Responsibilities • Define and execute the martech vision and multi-year roadmap, ensuring a scalable architecture and seamless customer data connectivity across platforms. • Serve as the marketing technology voice in data governance, championing a member-centric approach. • Translate business needs into user stories and epics for IT product delivery teams; guide integration and optimization of martech platforms across all digital touchpoints. • Align stakeholders across Marketing, Product, Engineering, and Analytics to accelerate digital marketing transformation. • Partner with marketing, membership, and digital experience leaders to connect eCommerce, digital experience, and acquisition strategies. • Use data and insights to inform business strategy, improve marketing efficiency, reduce acquisition costs, and drive customer lifetime value. • Own product and platform strategy for martech and adtech, ensuring alignment with enterprise digital transformation and technical architecture. • Build and manage a prioritized platform roadmap focused on scalable innovation, real-time marketing capabilities, and superior member experiences. • Scale and optimize campaigns through best-in-class tools for campaign management, personalization, CDP, DAM, and performance measurement. • Establish KPIs, track platform and marketing performance, and continuously refine strategy based on data-driven insights. • Identify and evaluate emerging Martech/AdTech technologies; advise on architectural evolution to keep the ecosystem modern, scalable, and competitive. • Lead cross-functional partnerships with IT, Marketing, Product, Operations, and external vendors to ensure cohesive implementation, data flow, and platform integration. • Cultivate strong relationships with technology providers to expand capabilities and maximize ROI. • Contribute to a positive, collaborative team culture aligned to the organization’s vision, mission, and values. Supervisory Responsibilities • This role does not have direct reports. Minimum Qualifications • Bachelor’s degree in Marketing, Business, or related field, or equivalent experience. • 8+ years in technology within Adobe or Salesforce ecosystems with customer-facing responsibilities. • 6+ years in management, including 3+ years at a senior leadership level. Preferred Qualifications • Master’s degree in Marketing, Business, or related field. Certificates/Licenses • None required. Knowledge, Skills, and Abilities • Deep expertise with Adobe Experience Platform, Salesforce CRM, and Salesforce Marketing Cloud, with a focus on integrations that create unified profiles and personalized experiences. • Strong understanding of Customer Data Platforms (CDP) and journey orchestration best practices. • Proven ability to leverage martech features for lead nurturing, qualification, and optimization. • Experience building and optimizing first-party data–driven lead lifecycles from engagement through acquisition. • Demonstrated success driving change and solving complex, cross-functional problems. • Broad knowledge of leading-edge product, technology, and marketing practices. • Experience designing and deploying martech solutions across multiple business units or teams. • Strong grasp of the Scaled Agile Framework (SAFe) and collaboration with product teams to deliver measurable outcomes. • Excellent leadership, communication, and stakeholder management skills, including executive engagement. • Track record of continuously delivering features and capabilities aligned to strategic business goals. • Bias for innovation and continuous improvement. Compensation • Salary range: $135,000–$160,000, commensurate with experience. How to Apply Interested candidates should contact: Nick Bieler nbieler@vectrotalentsolutions.com Bring your vision, elevate the stack, and help shape a connected, data-driven future. Apply today. About the Company: Vector Talent Solutions