Vbrand (Grupo In Press)

Compensation

Full Description

Description Why Pavone Group? At Pavone Group, we’re more than just a marketing agency. We’re a collective of creative brands driven by a single purpose: forging meaningful connections that fuel brand growth. From food & beverage to healthcare to lifestyle sectors, our work shapes culture and commerce. We champion bold ideas, strategic ingenuity, and a people-first culture where collaboration, growth, and creativity thrive. Join us, and you won’t just take a job, you’ll become part of a team that celebrates your voice, invests in your growth, and champions wins both big and small. If you’re a strategic thinker with a deep understanding of consumer behavior and omni-channel journeys and you’re ready to shape both strategy and team development, this is your moment! About The Role The Consumer Journey Strategy Manager is a mid- to senior-level role designed for someone who lives and breathes shopper insights, omni-channel touchpoints, and consumer behavior. You’ll translate business objectives into actionable strategies rooted in the way people discover, consider, and buy brands across retail and digital environments. This role is equal parts strategist, storyteller, and mentor, you’ll lead omni-channel journey mapping, uncover actionable insights from data, and guide a junior strategist, all while collaborating with media, creative, and account partners to ensure consumer-first thinking drives everything we deliver. What You’ll Do • Strategic Planning: Translate brand and business goals into integrated, omni-channel strategies that influence the entire consumer journey. • Journey Mapping: Build channel-agnostic consumer journey maps from awareness through purchase and loyalty. • Team Leadership: Manage and mentor a Public Relations Strategist, fostering their professional growth. • Cross-Functional Collaboration: Align with media, creative, and account teams to ensure consumer insights drive planning and execution. • Analytical Insights: Use tools such as Nielsen, IRI, and Numerator to uncover category, brand, and shopper trends. • Data-Driven Storytelling: Turn complex data into clear, compelling narratives that inspire strategy and creative work. • Creative Integration: Contribute to brainstorms and reviews to ensure ideas reflect consumer truths and omni-channel consistency. • Campaign Analysis: Interpret performance data, deliver wrap-up reports, and recommend optimizations. • Shopper Media Oversight: Partner with third-party shopper media vendors to plan and activate shopper campaigns. Requirements What We’re Looking For • Experience: 5–7 years in shopper marketing, consumer insights, retail media, or integrated strategy—preferably within CPG, retail, or an agency serving those industries. Includes at least 2 years in a management or mentorship role. • Consumer Journey Expertise: Proven track record mapping omni-channel consumer/shopper journeys and turning insights into actionable strategies. • Analytics Skills: Advanced experience with tools such as Nielsen, IRI, Numerator, and other retail/consumer data platforms; ability to translate data into meaningful narratives and growth opportunities. • Omni-Channel Planning: Strong understanding of digital, social, retail, and in-store touchpoints—and how they influence purchase decisions. • Collaboration: Success working cross-functionally with creative, media, account, and client stakeholders to bring integrated ideas to life. • Leadership: Demonstrated ability to mentor and grow junior team members. • Communication: Excellent written, verbal, and presentation skills; confident storyteller who can simplify complex insights. • Mindset: Highly proactive, detail-oriented, and thrives in a fast-paced, collaborative, consumer-first environment. Additional Details • Travel: Up to ~15%. • Hybrid Work Model: In-office on Monday, Wednesday, Thursday; remote on Tuesday and Friday at any one of our locations—Harrisburg, Philadelphia, or Atlanta. EQUAL OPPORTUNITY EMPLOYER Pavone Group is an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We do not discriminate on the basis of race, color, religion, sex (including pregnancy, childbirth, or related medical conditions), national origin, age, disability, genetic information, sexual orientation, gender identity or expression, veteran status, or any other legally protected status.