Varsity Brands

Compensation

Full Description

BSN SPORTS, A VARSITY BRANDS COMPANY - THE RECOGNIZED LEADER IN TEAM ATHLETIC GEAR For over 50 years, BSN SPORTS has been the largest team sporting goods equipment and apparel distributor of choice in the United States. Our 3,000 BSN SPORTS employees strive to support the Heart of the Game by putting valuable time back into the day of coaches and administrators through excellent service platforms. Our company mission is simple: Save coaches and administrators time with everything they do off the field so they have more time to impact young lives on it. WORK TYPE: Full Time Hybrid - in office Monday-Thursday and work from home Friday LOCATION DETAILS: Farmers Branch, TX HOW YOU WILL MAKE AN IMPACT The Sr. Digital Content Manager will play a pivotal role in shaping and leading BSN SPORTS' digital content strategy across all owned channels. This individual will be responsible for building and evolving a holistic digital content roadmap, aligning it with brand marketing initiatives, and ensuring execution excellence across omnichannel campaigns. As a senior leader on the Brand Marketing team, this role will build and lead a team of content managers, collaborate with executive stakeholders, and drive innovation in content strategies that amplify our brand and deliver measurable business outcomes across both B2B and D2C audiences. WHAT YOU WILL DO Own and evolve the digital content strategy, ensuring alignment with brand marketing priorities and long-term business objectives. Stay ahead of digital trends, emerging technologies, and best practices to evolve BSN Sports content strategy. Lead the development of a forward-looking content strategy that integrates campaigns, site experiences, blogs, and other digital platforms. Serve as senior voice in content planning discussions, balancing innovation with operational excellence. Lead cross-functional planning sessions; striking a thoughtful balance between leadership buy-in and identifying quick-win opportunities that drive the marketing team forward at scale and efficiency. Influence executive stakeholders with data-backed recommendations for optimizing digital marketing experiences. Drive collaboration and alignment, and most importantly build trust, across multiple cross-functional partners (Marketing, Creative, Club/Select, Category Management, Sales, Merchandising, Digital, Innovation) needed to bring campaign stories to life in a digital, online format. Oversee and facilitate execution of high-impact marketing briefs with copy and creative partners to identify core positioning of marketing campaigns that ladder back to aggressive marketing KPI deliverables across lead generation and revenue goals. Manage marketing team adoption of processes you define, ensuring successful roll out and ongoing support. Document Standard Operating Procedures (SOPs) throughout and make necessary adjustments to processes to achieve desired outcomes. Formulate deep partnership with internal Marketing, Merchandising, Category, and Analytics teams, as well as outside agencies and partners, to evaluate performance and deliver strategic, integrated campaigns that drive outcomes aligned to functional team goals & objectives. Keen pulse on marketing content and selling calendar pivots as needed, to support new company initiatives, adjustments to project timelines, and accounts for company needs from both a macro and micro level. Leads annual company initiatives within campaigns and guides team expectations as aligned with broader marketing team and overall go-to-market strategy. Actively partner with the content team to aid awareness and engagement of leaning-based content across blogs, webinars and other content-based web experiences-strategically driving incremental long and short-form content. Provide constructive and consolidated stakeholder feedback on creative work to ensure it meets the deliverable's objectives, messaging hierarchy and overall campaign output-ensuring campaign deliverables are completed and delivered on schedule. Manage the launch of final creative assets, ensuring minimal rounds of drafts and efficient turnaround times. Partner with the marketing lead and analytics teams to measure campaign performance metrics, optimize content strategies and share insights with leadership. Stays informed about business performance, campaign results, customer insights and external trends to influence current and future campaigns and digital content strategies. Drive adoption of new tools and platforms that enhance content creation, distribution, and personalization. QUALIFICATIONS KNOWLEDGE/SKILLS/ABILITIES Expertise in content strategy development, campaign orchestration, and digital storytelling. Highly collaborative with a proven record of influencing executive-level stakeholders and cross-functional partners. Strong analytical mindset with the ability to interpret data to optimize campaign performance and inform strategy. Excellent written and verbal communication skills with the ability to articulate complex strategies clearly. Proficiency with marketing project management tools (Asana, Miro, Figma); effectively manage workflows and deliverables for marketing campaigns. EDUCATION/EXPERIENCE Bachelor's degree in business, marketing, communications, or relevant experience (MBA a plus). 7-10 years of experience in content marketing, digital strategy, or related fields with proven success in managing content across e-Commerce, blogs, social, and omnichannel platforms. People leadership experience (2+ years) with the demonstrated ability to build, manage, and inspire high-performing teams. Experience in a multi-channel retail company. Deep understanding of the BSN SPORTS brand with an affinity for the in-school, club and collegiate sports industry. PHYSICAL REQUIREMENTS The physical demands that are described as required are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. This job operates in a professional office environment. Largely a sedentary role requiring ability to operate a computer and technology on a daily basis. #LI-PC1 Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities required of the employee for this job. JOIN THE BEST TEAM IN SPORT & SPIRIT At Varsity Brands, we believe every student deserves the opportunity to succeed and every educator wants to make a difference. It takes a team to make a real impact, and through our two divisions - BSN SPORTS and Varsity Spirit - and our network of 6,000+ employees and independent representatives, we are proud to partner with a wide range of educational institutions and club and professional sports to transform the student journey in SPORT and SPIRIT. OUR VALUES Service - We lead with heart. We champion community. Passion - We love what we do. It fuels our purpose. Integrity - We do what we promise. We own our actions and decisions. Respect - We earn it by giving it. Because everyone deserves it. Innovation - We never stop striving to be better. For ourselves and our community. Transparency - We are committed to openness and honesty in everything we do. OUR BENEFITS We are committed to putting you and your families first. For benefits eligible roles, we offer a variety of choices and costs as well as program enhancements that align with our responsibility to elevate the employee experience. Some of our offerings include: Comprehensive Health Care Benefits HSA Employer Contribution/ FSA Opportunities Wellbeing Program 401(k) plan with company matching Company paid Life, AD&D, and Short-Term Disability Generous My Time Off & Paid Holidays Varsity Brands Ownership Program Employee Resource Groups St. Jude Partnership & Volunteer Opportunities Employee Perks including discounts on personal apparel and equipment! Varsity Brands companies are equal opportunity employers. Qualified applicants will receive consideration for employment without regard to race, religion, color, national origin, citizenship, gender, sexual orientation, gender identity, veteran's status, age or disability.