Varsity Brands

Compensation

Full Description

VARSITY SPIRIT, A VARSITY BRANDS COMPANY - THE DRIVING FORCE IN SPIRIT ACROSS CHEER, DANCE, BAND AND YEARBOOK For over 50 years, Varsity Spirit has been the leading global source for all things spirit, including cheerleading, dance team, performing arts and yearbook. Focused on safety, entertainment and traditional school leadership, Varsity Spirit’s 5,000+ employees are dedicated to celebrating school spirit. A leader in apparel innovation, educational camps, clinics, competitions, and yearbook, Varsity Spirit impacts more than a million athletes each year. OUR COMMITMENT TO SAFETY At Varsity Spirit, the safety and wellbeing of the young people we serve is of the utmost importance. Since our inception 50 years ago, we have been – and remain – steadfastly committed to doing our part to create a safe and positive environment for our participants’ physical, emotional, and social development, and promoting an environment free from abuse and misconduct. Varsity has a zero tolerance for abuse in its programs, events, and associated business activities. Varsity is committed to reporting all suspicions, allegations, and incidents of abuse in full accordance with local laws and reporting requirements. Learn more at Our Commitment to Safety - Varsity.com. WORK TYPE: Full-time Onsite LOCATION: Indianapolis, IN HOW YOU WILL MAKE AN IMPACT: The Director of Brand, Campaigns & Customer Engagement serves as a strategic and creative leader within the Varsity Yearbook division—guiding the brand identity, integrated campaigns, customer acquisition programs, and promotional experiences that drive both B2B and B2C engagement. This individual leads a multidisciplinary team across creative, content, and campaign strategy, while partnering closely with digital, product, and field marketing to deliver compelling, purposeful work. This highly collaborative role brings together the best of branding, storytelling, lead generation, and lifecycle marketing—while instilling the processes and pace of a high-performing in-house agency. WHAT YOU WILL DO: Creative & Brand Leadership Lead the development and evolution of the Varsity Yearbook brand across all channels and touchpoints. Guide creative direction, tone of voice, and brand visuals through campaigns, content, and sales assets. Manage a multidisciplinary creative team across design, copy, and video. Collaborate with the Varsity Spirit Creative Director to ensure brand consistency while shaping the unique personality of the Yearbook division. Campaign & Content Strategy Own the strategy and execution of integrated marketing campaigns supporting product launches, customer engagement, and lead generation. Oversee messaging, creative asset development, and channel distribution across digital, print, and in-person channels. Develop standout content including thought leadership, social storytelling, customer spotlights, and video. Lead Generation & Demand Programs Design and execute multi-touch lead-generation campaigns in partnership with the digital and sales teams. Own top-of-funnel messaging, landing page strategy, paid media creative, and content offers that convert. Align with field and inside sales teams to support outreach at the regional and rep level. Customer Email & Promotion Programs Lead B2B2C email strategy and execution, ensuring customer-facing email communications are timely, personalized, and effective. Oversee automated and campaign-based email programs that promote yearbook sales and senior ad purchases to parents and students. Collaborate with marketing ops, sales, and fulfillment teams to ensure alignment of message, timing, and goals. Support ongoing optimization and performance analysis of customer email campaigns and promotional offers. Product Marketing & Launch Support Partner with Product and Software teams to define go-to-market plans for new features, tools, and offerings. Contribute to product messaging, packaging, campaign strategy, and enablement content. Drive adoption through thoughtful storytelling and well-executed campaigns. Team & Cross-Functional Leadership Lead and mentor a creative and campaign-focused team, including content creators and designers. Collaborate across departments to align priorities and deliver cross-functional marketing programs. Manage timelines, workflows, and vendor partnerships to deliver high-quality work at scale. Champion process improvements and establish an “in-house agency” mindset that drives clarity, speed, and excellence in execution. QUALIFICATIONS: Knowledge/Skills/Abilities Strong understanding of lead generation, B2B2C marketing, and email automation best practices Excellent communicator with both strategic vision and direct execution capabilities Experience in education, youth media, publishing, or ed-tech industries preferred Ability to thrive in a fast-paced, high-growth environment Education/Experience Bachelor’s degree in marketing, Communications, Design, or related field; MBA or advanced degree a plus 7+ years of experience in marketing, with at least 3 in a leadership or director-level role Proven success leading integrated campaigns, brand strategy, and customer engagement programs Experience managing creative and content teams, and collaborating with cross-functional stakeholders PHYSICAL REQUIREMENTS The position may be office-based, hybrid, or fully remote depending on the company’s policies. For office-based roles, the director would spend considerable time in meetings, collaborating with various departments, or reviewing campaign metrics. #LI-PC1 Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities required of the employee for this job. JOIN THE BEST TEAM IN SPORT & SPIRIT At Varsity Brands, we believe every student deserves the opportunity to succeed and every educator wants to make a difference. It takes a team to make a real impact, and through our two divisions – BSN SPORTS and Varsity Spirit – and our network of 6,000+ employees and independent representatives, we are proud to partner with a wide range of educational institutions and club and professional sports to transform the student journey in SPORT and SPIRIT. OUR VALUES Service - We lead with heart. We champion community. Passion - We love what we do. It fuels our purpose. Integrity - We do what we promise. We own our actions and decisions. Respect - We earn it by giving it. Because everyone deserves it. Innovation - We never stop striving to be better. For ourselves and our community. Transparency - We are committed to openness and honesty in everything we do. OUR BENEFITS We are committed to putting you and your families first. For benefits eligible roles, we offer a variety of choices and costs as well as program enhancements that align with our responsibility to elevate the employee experience. Some of our offerings include: Comprehensive Health Care Benefits HSA Employer Contribution/ FSA Opportunities Wellbeing Program 401(k) plan with company matching Company paid Life, AD&D, and Short-Term Disability Generous My Time Off & Paid Holidays Varsity Brands Ownership Program Employee Resource Groups St. Jude Partnership & Volunteer Opportunities Employee Perks including discounts on personal apparel and equipment! Varsity Brands companies are equal opportunity employers. Qualified applicants will receive consideration for employment without regard to race, religion, color, national origin, citizenship, gender, sexual orientation, gender identity, veteran’s status, age or disability.