Vantaca+HOAi

Compensation

Full Description

Description Vantaca just achieved unicorn status with a $1.25B valuation, so it's safe to say we're past the "scrappy startup phase." We're not just building a successful company – we're building the category-defining platform that will transform how an entire industry operates. Here's the reality of our trajectory: Growing 100% year-over-year Our AI product (HOAi) went from $0 to millions in months Backed by Cove Hill Partners and JMI Private Equity 6M+ doors on our platform, displacing legacy systems We are a winning team that believes in working together to make big ideas happen. We are a collaborative and visionary group that holds ourselves accountable for our results. Our ability to be nurturing and agile allows us to adapt to change and support each other through any challenges that come our way. We are customer-centric, meaning that we put our customers' needs and preferences at the heart of our work. We are authentic game changers that are building something cool and people like it here. Overview The Product Marketing Manager (Resident Experience) is responsible for shaping how millions of residents experience their Vantaca-powered communities. This role is built for a consumer marketer at heart. Someone who obsesses over clarity, tone, trust, and moments that matter. While Vantaca is a B2B platform, this role exists to ensure our products feel intuitive, human, and modern to the homeowners and board members who use them every day. You will be the internal champion for residents — translating complex systems, policies, and workflows into experiences that feel simple, fair, and easy. The ideal candidate brings experience from consumer brands or D2C companies and is excited to apply those instincts inside a SaaS platform that touches real people in real communities. Accountability Key Initiatives The resident-facing narrative across Vantaca products How residents understand, trust, and engage with Vantaca-powered experiences Messaging, education, and communication for resident-facing features and moments The voice of the resident inside product, marketing, and GTM conversations Raising the bar for what “good” looks like in resident experience Expectations for Success Resident adoption, engagement, and self-service success Reduced confusion, friction, and support burden across resident interactions Strong qualitative feedback around clarity, ease, and trust Improved customer retention driven by better resident experiences Responsibilities Resident-First Messaging & Storytelling Craft clear, empathetic, plain-language messaging for residents across in-app experiences, emails, onboarding, and web content. Translate complex rules, processes, and financial concepts into language residents actually understand. Define resident personas, mental models, and journeys to guide product and communication decisions. Experience Design Partnership Work hand-in-hand with Product, UX, and Engineering to shape resident-facing flows and moments. Influence product decisions by advocating for simplicity, clarity, and emotional outcomes. Ensure resident-facing launches feel thoughtful, intentional, and consumer-grade — not enterprise. Consumer-Grade Content & Education Create and guide the development of resident-facing content such as walkthroughs, tooltips, videos, FAQs, and help experiences. Partner with creative teams to deliver modern, high-quality assets that feel appropriate for a broad consumer audience. Set standards for tone, voice, and accessibility across all resident communications. Internal Advocacy & Alignment Act as the internal voice of the resident in roadmap, launch, and GTM discussions. Educate internal teams on resident behaviors, expectations, and friction points. Help Sales and Customer Success articulate why resident experience is a competitive advantage for Vantaca customers. Insight & Iteration Leverage behavioral data, qualitative feedback, and usability insights to continuously refine resident experiences. Stay close to consumer experience trends, patterns, and best practices — and bring those ideas into the product. Identify moments where small changes in language or flow can have outsized impact. Requirements 3+ years of experience in consumer marketing, D2C marketing, product marketing, UX content, or experience-focused roles. Proven ability to write for broad, non-technical audiences with clarity and empathy. Strong intuition for user experience, behavioral psychology, and customer trust. Experience collaborating closely with Product and Design teams. High taste level for language, flow, and experience quality. Comfortable working in a B2B environment while holding a strong consumer POV. Experience in fintech, consumer SaaS, marketplaces, or subscription products is a plus. Experience in housing, payments, or regulated consumer environments is a bonus. Curious, opinionated, and deeply user-driven. Core Values Always Growing: Likes change and enjoys finding new ways to improve their knowledge and the product. Always ready to learn quickly, helping themselves and the team grow. Win as a Team: Builds trust and works together by making sure everyone communicates well. Actively involved in daily work, working closely with the team, listening to their ideas, and celebrating successes together. Accountability Starts with Me: Notices problems and takes personal action to solve them. Unwavering Commitment to Customer Experience: Regularly talks to customers, taking personal responsibility to understand what they need, address concerns, and make their experience better with improved Vantaca processes. Innovate Boldly: We challenge the status quo and push boundaries to create meaningful change. We act with urgency and purpose, knowing that innovation drives our success. Why You Should Join Our Team Our eNPS is +68! (Google it, that is great). Benefits: Medical, Dental, and Vision kick in day one. Unlimited PTO (with a requirement for employees to take a minimum of one continuous week per year). 401K with Company Match. Remote Flexible - come to the office when needed. Great parental leave benefits. Named on Inc 5000 list of America’s Fastest Growing Private Companies. Named on Inc 5000 Vet 100 Private Companies list multiple years in a row. Winner of Coastal Entrepreneur Award, Technology Category. Active employee-led Culture Committee. Ongoing industry and professional development trainings available to all employees. Multiple leaders on the executive committee recognized as 40 under 40 recipients for contributions to business and community. We’re playing offense to win! Our product market fit and our world-class employees make us the leader in our space. We’re building something cool and people like it here. We receive many resumes for our open positions and each one is reviewed by a human being on our recruiting team. We will compare your background with the qualifications and requirements for the position. If you are selected for an interview you will receive an e-mail from someone on our recruiting team with an @vantaca.com email address. It may take some time for us to review all of the applications so give us some time to respond. We appreciate your interest in this role.