Upwork
via Talents By Vaia
Senior Softball Sports Marketing Specialist – Florida & National Campaigns
Compensation
$50K - 70K a year
Responsibilities
Develop and execute marketing campaigns for tournaments, create digital ads and outreach, track performance, and collaborate with leadership.
Requirements
Experience in sports marketing, digital advertising, content creation, and audience targeting, preferably in softball or baseball.
Full Description
ProAm Softball is seeking an experienced Sports Marketing Specialist to promote our Florida Monthly State Tournaments and National ProAm Tournaments across the United States. This role focuses on targeting senior softball teams currently competing in established associations, including ISSA and SSUSA, while also reaching Florida-based teams currently listed with Florida Half-Century (FHC). Our organization is entering its 9th year and continues to raise the standard for senior softball tournaments through superior prizes, organization, and player-first values. Responsibilities Develop and execute Florida-focused monthly tournament marketing campaigns Design national advertising strategies targeting ISSA & SSUSA teams Create digital ads, promotional content, and outreach campaigns Drive team registrations and inbound inquiries Track performance metrics and provide monthly reports Collaborate directly with ProAm leadershipSports marketing (preferred: softball or baseball) Paid social advertising (Facebook, Instagram, Google, YouTube) Audience targeting & retargeting Content creation (copy + visuals) Ethical, compliant marketing practices
This job posting was last updated on 1/5/2026
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