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PR Specialist Needed for Fast-Growing Legal Tech Startup (DocDraft.ai) About Us DocDraft.ai is an AI-powered legal platform that blends software with licensed attorneys to deliver fast, affordable, and trustworthy legal help for consumers and small businesses. From family law to estate planning to landlord/tenant issues, we help thousands of people across the U.S. navigate legal matters with clarity, confidence, and human support. What We’re Looking For We’re hiring an experienced PR Specialist to elevate DocDraft’s visibility, amplify our narrative, and secure meaningful coverage across both local/regional media and industry, legal, and tech publications. This role is ideal for someone who knows how to craft compelling stories, understands the AI + attorney hybrid model, and can help us turn our nationwide legal insights into pressworthy narratives. Responsibilities Build a PR strategy that increases awareness across local, regional, and national outlets. Pitch and secure coverage with tech, consumer, legal, SMB, and local newspapers/media. Develop storylines around: The broken consumer legal system How AI and attorneys together create faster, more accessible legal help The “missing middle” of Americans priced out of traditional law firms Unique legal trends from DocDraft’s nationwide data (e.g., eviction surges, family law patterns, contract disputes, etc.) Draft press releases, media briefs, backgrounders, and reporter pitches. Maintain a curated media list across relevant beats. Secure guest posts, op-eds, podcast spots, and thought-leadership placements. Identify opportunities for rapid-response PR based on trending legal or AI news. Provide weekly updates on outreach, placements, and upcoming narratives. Ideal Candidate Strong track record landing meaningful press for startups or consumer-facing brands. Familiarity with AI, tech, legal, marketplace, or professional-services storytelling. Excellent narrative instincts and the ability to turn data into compelling angles. Has relationships with reporters covering: Consumer issues Local news Tech/AI Legal industry Small business Scrappy, efficient, and comfortable operating in a fast-moving startup environment. Comfortable interviewing the team to extract insights and producing polished copy. Why Work With Us We are tackling one of the biggest pain points in American life: understanding and affording legal help. We have real, unique data on the legal problems everyday people face — allowing you to craft stories that no other company can. You’ll work directly with the CEO to shape DocDraft’s voice and media presence. Massive opportunity for storytelling around AI trust, attorney access, and the future of legal help.