Upwork

Compensation

Full Description

About the Role I’m looking for an experienced Social Media Ads Manager & Content Strategist who can: - Manage and optimize paid campaigns on Facebook and X - Guide and eventually launch TikTok ads - Build a platform-specific content strategy - Create on-brand content for posting - Moderate and respond to community engagement appropriately Important: Content creation will require approval before publishing until full brand alignment is established. Core Responsibilities Paid Ad Management: Facebook - Deploy and monitor campaigns - Run structured A/B testing - Track CPC, CPM, CTR, CPA, and audience segmentation - Adjust pacing and targeting based on results - Provide weekly performance reports and actionable recommendations X (Twitter) - Set up and manage paid campaigns - Translate FB targeting logic into X audience behavior - Monitor performance, pacing, and early optimization - TikTok (Exploration → Launch) - Recommend ideal formats, funnel structure, and budget feasibility - Assist with initial ad launch once strategy is approved Content Strategy & Creation - Build a 30–60 day content calendar - Draft platform-native content for Facebook, X, and (eventually) TikTok - Maintain consistent visual/tonal alignment with brand - Prioritize high-signal content tied to ad scheduling and momentum cycles Approval: - All content must be submitted and approved before posting until alignment and accuracy standards are confirmed. Community Interaction & Moderation - Monitor incoming comments on ad posts, feed posts, and campaign threads - Respond professionally in alignment with brand voice Identify sentiment trends, repetitive concerns, and friction points (requires approval until alignment and accuracy standards are confirmed) - Maintain a measured tone — no hype forward language Tools & Platforms - Facebook Ads Manager - X Ads Manager - TikTok Ads Manager (later phase) - Google Drive / Sheets (reporting + calendar + asset sharing) Ideal Experience - Hands-on multi-platform paid ads experience - Content planning and posting background - Moderation experience (community or campaign-level) - A/B testing competency - Understanding of brand tone consistency and regulatory sensitivity (preferred but not required)