Upwork

Compensation

Full Description

We are looking for an experienced Influencer Marketing Specialist to promote our new AI product. The ideal candidate should have strong connections with influencers in the sales, marketing, tech, and business productivity space and be skilled in building and managing influencer campaigns that drive awareness, engagement, and conversions. Responsibilities: • Identify and recruit relevant influencers across LinkedIn, Instagram, TikTok, and YouTube. • Develop and execute influencer marketing campaigns aligned with our brand and goals. • Negotiate collaborations, sponsorships, and partnerships. • Manage influencer content calendars and ensure timely delivery. • Track performance, analyze results, and optimize campaigns for ROI. • Work closely with our marketing team to align influencer strategy with product messaging. Requirements: • Proven track record in influencer marketing, preferably for SaaS or AI products. • Strong network of influencers in sales, marketing, tech, business, and productivity niches. • Experience running campaigns on LinkedIn, Instagram, TikTok, and YouTube. • Knowledge of analytics tools to measure performance (engagement, reach, conversions). • Excellent communication and negotiation skills. • Creative mindset with ability to craft compelling influencer briefs. Nice to Have: • Previous experience promoting tech, sales and marketing products and tools. • Ability to create influencer marketing strategy playbooks. Project Scope: Initial campaign: 1–3 months (with potential for long-term collaboration). Focus: Brand awareness and lead generation. Budget: Open to proposals (please provide portfolio and examples of past successful influencer campaigns).