UpToDate, Inc.

Compensation

Full Description

The Sr. Digital Marketing Specialist will be a key member of our global Digital Marketing team, driving high-impact digital programs that accelerate pipeline creation and support customer expansion across our Clinical Effectiveness business. This individual contributor role is ideal for a hands-on operator who excels at marketing automation, email program execution, audience segmentation, and data-informed optimization. In this role, you will be the primary owner of email marketing and marketing automation within Adobe Marketo Engage, while also supporting account-based digital advertising programs within 6sense and LinkedIn Campaign Manager. You’ll partner closely with global stakeholders—including Campaign Strategy, Product Marketing, Sales, and Data/Analytics—to orchestrate multi-touch digital experiences that are personalized, measurable, and aligned to revenue outcomes. This role in Hybrid in a Wolters Kluwer Office location 2 days a week. Primary Responsibilities: Email Marketing & Marketing Automation Own the build, QA, and deployment of email programs, engagement/nurture streams, triggered workflows, and operational campaigns in Adobe Marketo Engage. Create and manage Smart Lists, Smart Campaigns, tokens, snippets, A/B tests, and dynamic content to drive engagement and conversion. Maintain global email governance including naming conventions, folder structure, and compliance with deliverability, GDPR/CCPA, and preference center best practices. Partner with key stakeholders to translate campaign briefs into scalable Marketo programs aligned to audience strategy and lifecycle stage. Account-Based Digital Advertising Support Assist with ABM campaign setup and execution within 6sense, including audience/segment creation, workflow management, intent-based targeting, keyword updates, and funnel-stage activation. Support LinkedIn and Meta ad execution (Sponsored Content, Conversation Ads, and Document Ads), ensuring accurate audience targeting and integration with Marketo workflows. Collaborate with digital advertising leads to ensure coordinated cross-channel orchestration between ads, web, and email nurture motions. Campaign Operations, Optimization & Insights Build and execute end-to-end integrated programs that connect digital ads, landing pages, web personalization, and email programs. Monitor campaign performance, provide recurring insights dashboards, and recommend actionable optimizations based on engagement trends, intent signals, and content performance. Implement structured A/B and multivariate testing plans across channels—subject lines, CTAs, content formats, segmentation splits. Partner with Analytics, Content and Program teams to ensure accurate campaign tracking, attribution, and reporting. Program & Process Management Develop and maintain scalable audience segmentation strategies, ensuring clean targeting, persona alignment, and avoidance of cross-program audience fatigue. Ensure all programs follow brand guidelines, accessibility standards, and consistent messaging across geographies. Support budget tracking for digital advertising and ABM programs, ensuring accuracy across campaigns and cost centers. Contribute to ongoing MarTech process improvement - including documentation, QA processes, and campaign setup templates. Desired Skills & Experience Strong communicator: clear, concise writing and the ability to synthesize and present insights. Highly collaborative: comfortable partnering with cross-functional global teams and adapting to changing priorities. Technical and analytical: able to troubleshoot Marketo logic, identify flow errors, and interpret data to guide decisions. Self-starter mindset: proactive in identifying opportunities to streamline workflows, improve performance, and adopt new capabilities. Organized and deadline-driven: excellent project management, able to manage multiple campaigns simultaneously in a fast-paced environment. Customer- and revenue-focused: understands the B2B buyer journey, funnel dynamics, and the goal of driving measurable business impact. Qualifications Bachelor’s degree in marketing, Communications, Business, or comparable experience. 3 - 6 years experience in B2B digital marketing, demand generation, or marketing operations (Healthcare or enterprise SaaS experience preferred). Hands-on experience with: Adobe Marketo Engage (required)—ability to build programs end-to-end 6sense or similar ABM/intent platforms LinkedIn Campaign Manager and Meta Salesforce CRM Web analytics tools (e.g., Google Analytics 4, Adobe Analytics) Experience with HTML/CSS and email template editing is a plus. Adobe Marketo Engage Business Practitioner Expert Certification is a plus. Familiarity with global marketing operations, data privacy regulations, and email deliverability best practices is beneficial. #LI-Hybrid Our Interview Practices To maintain a fair and genuine hiring process, we kindly ask that all candidates participate in interviews without the assistance of AI tools or external prompts. Our interview process is designed to assess your individual skills, experiences, and communication style. We value authenticity and want to ensure we’re getting to know you—not a digital assistant. To help maintain this integrity, we ask to remove virtual backgrounds and include in-person interviews in our hiring process. Please note that use of AI-generated responses or third-party support during interviews will be grounds for disqualification from the recruitment process. Applicants may be required to appear onsite at a Wolters Kluwer office as part of the recruitment process. Compensation: $78,400.00 - $136,950.00 USD This role is eligible for Bonus. Compensation range listed is based on primary location of the position. Actual base salary offer is influenced by a wide array of factors including but not limited to skills, experience and actual hiring location. Your recruiter can share more information about the specific offer for the job location during the hiring process. Additional Information: Wolters Kluwer offers a wide variety of competitive benefits and programs to help meet your needs and balance your work and personal life, including but not limited to: Medical, Dental, & Vision Plans, 401(k), FSA/HSA, Commuter Benefits, Tuition Assistance Plan, Vacation and Sick Time, and Paid Parental Leave. Full details of our benefits are available upon request. If making a difference matters to you, then you matter to us. Join us, at Wolters Kluwer, and be part of a dynamic global technology company that makes a difference every day. We’re innovators with impact. We provide expert software and information solutions that the world’s leading professionals rely on, in the moments that matter most. You’ll make a real difference in the lives of millions of people. Together with our customers, we help to advance sustainability, health, justice, prosperity, and commerce around the world. You can thrive at Wolters Kluwer, where diversity is core to our collective strength and high performance. Be your unique self, share your creative ideas, do your best work, and take time to grow in our caring and inclusive culture where you can belong. Wolters Kluwer reported 2023 annual revenues of €5.6 billion. The group serves customers in over 180 countries, maintains operations in over 40 countries, and employs approximately 21,400 people worldwide. Our customers work in industries which impact the lives of millions of people every single day. Our mission is to empower our professional customers with the information, software solutions, and services they need to make critical decisions, achieve successful outcomes, and save time. Our expert solutions combine deep domain knowledge with technology to deliver both content and workflow automation to drive improved outcomes and productivity for our customers. We are committed to helping professionals improve the way they do business and solve complex problems with our range of digital solutions and services, which we continuously evolve to meet their changing needs. Our 188-year legacy and portfolio represent thousands of customers worldwide. For more information about our solutions and organization, visit www.wolterskluwer.com, follow us on Twitter, Facebook, and LinkedIn. Wolters Kluwer has a dedicated team of experienced talent acquisition professionals who are ready to hear what makes you tick and share how Wolters Kluwer can help you achieve your goals and ambitions. Here Rasi Fawaz shares some tips on what recruiters are looking for on a resume. As a global organization, we recognize that solving a wide range of complex problems requires diverse perspectives and innovative thinking. We know that bringing our best to our customers, communities, and other key stakeholders requires a highly engaged and talented workforce – one that represents the diversity of those we serve and the communities where we live and work. We aim to provide a welcoming environment and equitable opportunities for all employees regardless of background, nationality, race, ethnicity, gender, gender identity, age, sexual orientation, marital status, disability, or religion. This principle is ingrained in our company values and articulated in our Code of Business Ethics. At Wolters Kluwer, you’ll feel valued for your contributions, and you’ll know that your health, safety, and well-being are important to us. Our well-being benefits provide tools, programs, and resources to help our diverse employees feel healthy, happy, safe, and prosperous. In 2024 we were awarded Ragan’s Top Places to Work for Employee Wellbeing: Large Organization, in recognition of our commitment to maintaining and enhancing the well-being of our colleagues through our ‘Together we thrive’ well-being program. To ensure we continue to drive innovation that enables us to develop products and services to best serve our customers, we cultivate a workplace culture rooted in mutual respect, bringing forward insights from a wide range of backgrounds, perspectives, and experiences. We are also committed to complying with laws requiring equal opportunity in hiring, promotion, and other employment decisions. All qualified applicants will receive consideration without regard to race, color, religion, sex (including pregnancy, gender identity, transgender status, and sexual orientation), national origin, disability, age, genetic information, veteran status, or any other characteristic protected by applicable law, and we do not tolerate discrimination on any of these bases. GDPR Careers Privacy and Cookies Wolters Kluwer (“we” or “us”) wants to inform you about the ways we process your personal information. In this Privacy & Cookie Notice we explain what personal information we collect, use and disclose. You'll find details related to GDPR and other data privacy policies on our Careers Privacy and Cookies page.