UpToDate, Inc.

Compensation

Full Description

LOCATION: Hybrid – 8 days a month in the office. Offices include Chicago IL, Riverwoods IL, Madison WI, Dallas TX, Houston TX, and Philadelphia PA OVERVIEW The Content Marketing manager is responsible for scaling and leading the content marketing team; delivering a strategy that optimizes the content lifecycle; and driving transformation in how content is produced, promoted, and measured across the organization. This role manages a team of professionals and support staff, ensuring performance and results for a centralized functional area while adapting departmental plans to meet resource and operational challenges. We’re seeking an experienced content marketer with expertise in best-in-class content practices, AI usage, social media, ABM, multi-channel planning, and leadership. The ideal candidate is a strategic, solutions-oriented thinker with a passion for content, process improvement, and cross-functional collaboration to execute impactful marketing campaigns. RESPONSIBILITIES Establish a clear strategy for content excellence and governance, capturing the value content brings to the business and to customers Demonstrate proficiency in AI content practices; experience in JasperAI required Drive the execution and scale of an organic social media strategy, providing visionary leadership to elevate brand presence and engagement across platforms. Develop content plan and calendar to meet deadlines Lead by example and mentor team members to elevate their impact and identify new roles or initiatives necessary for the company to succeed in the future Lead a high-performing, inclusive, and diverse content team, focusing on talent retention and development Partner with and influence key stakeholders in the business, product management, technology, marketing, and other areas to make decisions in the best interest of the customer Continually assess, measure, and improve the performance of content, utilizing data and insight analysis Be accountable for managing content technology tool stack budget and needs Display presentation skills demonstrating a clear vision of how the work addresses the business challenge Display a learning mindset and understand new technologies and changes to processes Develop a deep understanding of customer segments, personas, and journeys across the business Be accountable for corporate brand and content governance practices QUALIFICATIONS Education: Bachelor’s degree in Marketing, Communications, Journalism or a related field of study Required Experience: 7+ years’ experience in content marketing management, B2B experience is desirable 2+ years’ experience as a people leader/manager as well as coach and mentor Ability to recruit, hire, and retain multidisciplinary content team Software: JasperAI platform Preferred qualifications Related market/industry experience Strong analytical, organizational, and managerial skills with the proven ability to handle (and deliver on) multiple projects in a fast-paced environment Excellent oral and written communication skills Must be innovative, detail-oriented, and a problem-solver Healthcare or pharmaceuticals experience a plus Master’s degree in Marketing, Communications, Business, or other related fields of study TRAVEL: 10% #LI-Hybrid Our Interview Practices To maintain a fair and genuine hiring process, we kindly ask that all candidates participate in interviews without the assistance of AI tools or external prompts. Our interview process is designed to assess your individual skills, experiences, and communication style. We value authenticity and want to ensure we’re getting to know you—not a digital assistant. To help maintain this integrity, we ask to remove virtual backgrounds and include in-person interviews in our hiring process. Please note that use of AI-generated responses or third-party support during interviews will be grounds for disqualification from the recruitment process. Applicants may be required to appear onsite at a Wolters Kluwer office as part of the recruitment process. Compensation: $98,500.00 - $172,700.00 USD This role is eligible for Bonus. Compensation range listed is based on primary location of the position. Actual base salary offer is influenced by a wide array of factors including but not limited to skills, experience and actual hiring location. Your recruiter can share more information about the specific offer for the job location during the hiring process. Additional Information: Wolters Kluwer offers a wide variety of competitive benefits and programs to help meet your needs and balance your work and personal life, including but not limited to: Medical, Dental, & Vision Plans, 401(k), FSA/HSA, Commuter Benefits, Tuition Assistance Plan, Vacation and Sick Time, and Paid Parental Leave. Full details of our benefits are available upon request. If making a difference matters to you, then you matter to us. Join us, at Wolters Kluwer, and be part of a dynamic global technology company that makes a difference every day. We’re innovators with impact. We provide expert software and information solutions that the world’s leading professionals rely on, in the moments that matter most. You’ll make a real difference in the lives of millions of people. Together with our customers, we help to advance sustainability, health, justice, prosperity, and commerce around the world. You can thrive at Wolters Kluwer, where diversity is core to our collective strength and high performance. Be your unique self, share your creative ideas, do your best work, and take time to grow in our caring and inclusive culture where you can belong. Wolters Kluwer reported 2023 annual revenues of €5.6 billion. The group serves customers in over 180 countries, maintains operations in over 40 countries, and employs approximately 21,400 people worldwide. Our customers work in industries which impact the lives of millions of people every single day. Our mission is to empower our professional customers with the information, software solutions, and services they need to make critical decisions, achieve successful outcomes, and save time. Our expert solutions combine deep domain knowledge with technology to deliver both content and workflow automation to drive improved outcomes and productivity for our customers. We are committed to helping professionals improve the way they do business and solve complex problems with our range of digital solutions and services, which we continuously evolve to meet their changing needs. Our 188-year legacy and portfolio represent thousands of customers worldwide. For more information about our solutions and organization, visit www.wolterskluwer.com, follow us on Twitter, Facebook, and LinkedIn. Wolters Kluwer has a dedicated team of experienced talent acquisition professionals who are ready to hear what makes you tick and share how Wolters Kluwer can help you achieve your goals and ambitions. Here Rasi Fawaz shares some tips on what recruiters are looking for on a resume. As a global organization, we recognize that solving a wide range of complex problems requires diverse perspectives and innovative thinking. We know that bringing our best to our customers, communities, and other key stakeholders requires a highly engaged and talented workforce – one that represents the diversity of those we serve and the communities where we live and work. We aim to provide a welcoming environment and equitable opportunities for all employees regardless of background, nationality, race, ethnicity, gender, gender identity, age, sexual orientation, marital status, disability, or religion. This principle is ingrained in our company values and articulated in our Code of Business Ethics. At Wolters Kluwer, you’ll feel valued for your contributions, and you’ll know that your health, safety, and well-being are important to us. Our well-being benefits provide tools, programs, and resources to help our diverse employees feel healthy, happy, safe, and prosperous. In 2024 we were awarded Ragan’s Top Places to Work for Employee Wellbeing: Large Organization, in recognition of our commitment to maintaining and enhancing the well-being of our colleagues through our ‘Together we thrive’ well-being program. To ensure we continue to drive innovation that enables us to develop products and services to best serve our customers, we cultivate a workplace culture rooted in mutual respect, bringing forward insights from a wide range of backgrounds, perspectives, and experiences. We are also committed to complying with laws requiring equal opportunity in hiring, promotion, and other employment decisions. All qualified applicants will receive consideration without regard to race, color, religion, sex (including pregnancy, gender identity, transgender status, and sexual orientation), national origin, disability, age, genetic information, veteran status, or any other characteristic protected by applicable law, and we do not tolerate discrimination on any of these bases. GDPR Careers Privacy and Cookies Wolters Kluwer (“we” or “us”) wants to inform you about the ways we process your personal information. In this Privacy & Cookie Notice we explain what personal information we collect, use and disclose. You'll find details related to GDPR and other data privacy policies on our Careers Privacy and Cookies page.