via Talents By Vaia
$NaNK - NaNK a year
Lead user engagement strategy and execution to increase retention and activity across digital platforms.
Over 10 years of product management experience with a focus on consumer engagement, strong skills in experimentation, stakeholder alignment, and building multi-product ecosystems.
Note: The job is a remote job and is open to candidates in USA. Upstart is the leading AI lending marketplace partnering with banks and credit unions to expand access to affordable credit. As a Principal Product Manager focused on User Engagement, you will lead efforts to drive user activity, retention, and repeat usage through compelling product experiences, collaborating across various teams to enhance customer engagement. Responsibilities • Define and deliver the vision for engagement across Upstart’s ecosystem, building experiences across web and mobile that keep users returning and pave the path to upsell and cross-sell • Champion the user journey, crafting intuitive and rewarding experiences that build trust and increase lifetime value. You’ll partner with consumer research, product marketing, and data to ground your work in real-world behaviors and motivations • Drive experimentation at scale, using rapid iteration and clear metrics to test what works. You’ll bring clarity to ambiguity by identifying levers for activation, retention, and repeat engagement, and aligning stakeholders around the most promising paths forward • Lead with influence, collaborating across product lines and teams to stitch together a cohesive experience across our suite of offerings, ensuring engagement efforts ladder up to shared company goals • Balance vision and execution, making strategic trade-offs across short-term optimization and long-term differentiation. You'll help shape a roadmap that prioritizes measurable impact while investing in foundational capabilities for sustained growth Skills • 10+ years of product management experience, with a strong track record driving consumer engagement, growth, or retention for digital products • Deep fluency in product discovery and hypothesis-driven development, including A/B testing, experimentation frameworks, and success metric definition • Exceptional collaboration skills, with a proven ability to align diverse stakeholders - from executive leaders to cross-functional partners - around a shared strategy • A user-first mindset, with the ability to distill complex customer insights into elegant, high-utility product experiences • Strong judgment and prioritization skills, able to identify high-leverage opportunities and navigate trade-offs with confidence and clarity • Experience building consumer products for technology companies, preferably in highly regulated industries (financial services, healthcare, etc.) • Proven track record of building and scaling multi-product ecosystems or marketplaces in a B2C environment • Strong customer-centric mindset with the ability to translate customer insights into actionable product features and enhancements Benefits • Comprehensive medical, dental, and vision coverage with Health Savings Account contributions from Upstart • 401(k) with 100% company match up to $4,500 and immediate vesting and after-tax savings • Employee Stock Purchase Plan (ESPP) • Life and disability insurance • Generous holiday, vacation, sick and safety leave • Supportive parental, family care, and military leave programs • Annual wellness, technology & ergonomic reimbursement programs • Social activities including team events and onsites, all-company updates, employee resource groups (ERGs), and other interest groups such as book clubs, fitness, investing, and volunteering • Catered lunches + snacks & drinks when working in offices Company Overview • Upstart (NASDAQ: UPST) is a leading AI lending marketplace partnering with banks and credit unions to expand access to affordable credit. It was founded in 2012, and is headquartered in San Mateo, California, USA, with a workforce of 1001-5000 employees. Its website is https://upstart.com/about. Company H1B Sponsorship • Upstart has a track record of offering H1B sponsorships, with 48 in 2025, 70 in 2024, 85 in 2023, 85 in 2022, 42 in 2021, 15 in 2020. Please note that this does not guarantee sponsorship for this specific role.
This job posting was last updated on 12/18/2025