University of Tennessee, Knoxville

Compensation

Full Description

The Director of Enrollment Management Communications (EMC) is responsible for the strategic development and execution of a comprehensive communication and marketing plan across the enrollment life cycle that supports the University goals of recruitment, retention and graduation. Duties include oversight of the design, development, implementation, and assessment of a comprehensive plan across all platforms (digital, print, web, video, etc.). The Director will drive and inform a comprehensive communication strategy beyond the Division of Enrollment Management, serving as the divisions chief liaison with the Office of Communications and Marketing (OCM), college communicators, Student Life and Student Success. The strategic communications plan includes a broad focus on prospective student recruitment (lead generation, funnel entry and management), admissions and enrollment, financial aid and scholarships, financial wellness, UT’s centralized service center (One Stop) and the University Registrar, while further supporting and integrating messages and strategic initiatives led by campus partners. The Director of EMC works closely with all Enrollment Management leadership to learn and advise operational practices to coordinate efficient delivery of critical enrollment strategies and messages with a consistent look, feel, voice and experience across all mediums. The Director serves as the EM representative and chief liaison in working with key campus partners on communication strategy and execution, specifically Communications & Marketing, Alumni & Advancement, Student Life, Student Success, and the academic colleges to assist in informing and executing a broader communication and outreach strategy to students and families serving both external and internal university audiences. The Director oversees all web, press, print, social, video and digital strategies for the Division of Enrollment Management units and provides consultation and insights to campus partners to inform and direct more consistent communications and marketing strategy. In addition, the position will approve and oversee all EM communication flows, including those executed through division and campus enterprise systems (ex: Banner, Slate, Salesforce, Touchnet, etc.). The Director will oversee a communications team that will support these objectives and aim to transform the way the University recruits and serves students in ways that are meaningful in defining UT and personalizing the experience in all that we do. The Director is critical in the execution of the university’s undergraduate strategic enrollment plan by building data-driven communication strategies and relevant technology usage that impact enrollment and university goals. Manages fulfillment team who facilitates and coordinates distribution of printed collateral, direct mail, promotional products, and overall EM division inventory that serves the entire enrollment life cycle. This is an on-campus position with some hybrid/remote work schedule flexibility.