TRUFF

Compensation

Full Description

COMPANY Founded in 2017 by Nick Ajluni and Nick Guillen, TRUFF is a premier condiment brand known for its truffle-infused twists on hot sauce, pasta sauce, mayonnaise, truffle oil, and salt. Made with an ultra-unique blend of real black truffles and red chili peppers, TRUFF’s line of luxury pantry staples is designed to elevate the dining experience. Originally founded through a popular food and lifestyle Instagram account known as “@sauce,” TRUFF immediately propelled into social media virality with the release of its hot sauce in 2017. The brand quickly became the fastest-growing company in the hot sauce space due to its distinctive flavor profile, pristine bottle, and Truffle Inspired cap. TRUFF initially launched and grew rapidly across direct-to-consumer, and has since then pivoted into retail and wholesale grocery, which serves as the primary growth channel for the business today. With an ever-growing omnichannel presence across conventional grocery, natural grocery, club, mass, and eCommerce, the brand is distributed in 20K+ doors across the US with a strong, loyal customer base. TRUFF received investment from SKKY Partners, a leading consumer PE firm in 2023. The brand is poised for continued rapid growth, seeking to become a household name nationwide. SKKY Partners SKKY Partners is a next-generation private equity firm that aims to partner with high-quality, growing companies focused on consumer products and services. Their goal is to leverage the complementary expertise of the team to back great brands that deliver outstanding products and services, drive emotional connectivity and meet the needs of the modern consumer. ROLE AND RESPONSIBILITIES The Key Account Manager (“KAM”) will serve as a strategic partner to TRUFF’s retail customers, responsible for managing day-to-day sales operations while driving growth and building strong distributor and broker relationships. This role will lead account planning, promotional execution, trade spend management, and joint business planning, ensuring that TRUFF’s strategies are executed effectively at retail. The KAM will also be responsible for business development, including developing and executing sales strategies, and creating and nurturing customer relationships across the Mass Grocery/MULO. This includes strategically developing, planning, tracking, and measuring progress against company objectives and KPIs in a fast-paced, high-growth CPG environment. This position reports to the VP of Sales. Responsibilities will include: Planning Build annual account plans (revenue, distribution, promo targets) aligned to growth goals. Forecast volume, promo lift, and trade needs with accuracy. Define KPIs and tracking to drive execution. Account Operations & Activation Own day-to-day customer relationships and sell-in (new items, packaging, innovation). Execute promo calendars and in-store activation with Marketing/Trade. Coordinate cross functionally to meet customer deadlines. Use syndicated/retailer insights and category trends to inform plans. Sales & Trade Management Manage trade budgets for ROI; track deductions, promo efficiency, and sales. Own customer P&L inputs; recommend pricing/promo adjustments to protect margin. Risk & Compliance Anticipate forecast/relationship risks; propose mitigations. Ensure compliance with customer terms, contracts, and promo guidelines. Monitor execution across supply chain/retail and resolve issues fast. Growth & Partnerships Expand distribution, win secondary placements, and drive incremental volume. Deliver data-driven sell stories/category reviews; represent TRUFF at key meetings and events. Lead distributor, broker, and third-party partner relationships to maximize results. PROFESSIONAL QUALIFICATIONS 4-6 years of progressive sales experience in CPG, ideally within Food & Beverage. Proven success managing national or large regional grocery/mass/club accounts. Strong understanding of retail customer dynamics, promotional strategy, and trade spend management. Experience working with and managing brokers, distributors and direct retailers (small and large) Proficiency in syndicated data tools (Nielsen/IRI/SPINS) and retailer-specific portals. Experience managing customer-specific P&L and delivering against ambitious revenue targets. Demonstrated ability to scale brands within MULO environments. Possess excellent interpersonal, listening, verbal, presentation, and written communication skills. Ability to travel 20-30%. PERSONAL CHARACTERISTICS Entrepreneurial and resourceful; thrives in a fast-paced, high-growth environment. Strategic thinker who pairs long-term vision with operational discipline. Highly analytical; able to translate data into insights and actionable plans. Strong relationship-builder and communicator, capable of influencing both internally and externally. Results-driven, with a track record of delivering sales growth and exceeding targets. Collaborative team player who partners cross-functionally with transparency and accountability. Passion for consumer brands, retail partnerships, and the Food & Beverage space. Excited by TRUFF’s unique brand positioning and driven to help make it a household name. $100,000 to $115,000 annually, DOE Performance Bonus Comprehensive Health, Dental, Vision & Life Insurance 401(k) with 3% company match Generous PTO, Sick Time, Holidays & Parental Leave Wellness, Internet & Cell Phone Stipends Company-provided Laptop Additional Information Kim Kardashian’s Private Equity Firm Snags Stake in TRUFF SKKY Partners Announces Investment in Premium Sauce and Condiments Brand TRUFF How TRUFF Embraced Partnerships for Growth Nick Ajluni & Nick Guillen, Co-Founders, TRUFF Is the World Ready for the ‘Ciroq of Hot Sauce?’ Daniel Lubetzky Says Yes