via Ashby
$140K - 190K a year
Build a customer advocacy function with advisory and reference programs, create customer stories and video content, and measure impact on pipeline and community engagement.
Requires seven to ten years in B2B customer marketing or advocacy, preferably in healthcare or regulated industries, plus Salesforce and marketing automation proficiency.
About the Role A Series B healthcare AI company is seeking a Director of Customer Marketing & Community to build its customer advocacy function from the ground up. You will turn customer outcomes into stories, relationships, and programs that support growth across the go-to-market team. What You'll Do Build and launch a Customer Advisory Board, including member recruitment, charter development, and initial engagements. Create a customer reference program and a steady cadence for producing case studies, testimonials, and video content. Develop a customer speaker bureau and prepare customers for events, webinars, and media opportunities. Bring customer proof points into the website, sales materials, account-based marketing campaigns, and executive communications. Establish reporting to measure program impact, including pipeline contribution, references delivered, stories published, and community engagement. What We're Looking For Seven to ten years of experience in B2B customer marketing, advocacy, or product marketing. Experience building customer advocacy or reference programs from the ground up, including creating or revamping a Customer Advisory Board. Background in healthcare, healthtech, or another regulated industry, with experience engaging executive audiences. Enterprise B2B experience and familiarity with CRM, marketing automation, and content management tools such as Salesforce. Strong program-building, customer relationship, storytelling, and measurement skills. Compensation & Benefits Annual salary range: $180,000 to $200,000 USD. Visa sponsorship is available. Location Remote within the United States. Primary location: San Francisco, California.
This job posting was last updated on 10/14/2026