trucurrent

Compensation

Full Description

ABOUT THE ROLE We’re looking for a curious, proactive, and detail-oriented Marketing Associate to join our small but mighty team. You’ll be hands-on across a wide range of projects, from content posting and website updates to competitive audits and webinar prep, playing a critical role in executing our marketing strategy to build awareness, educate the market, and generate leads. If you’re the kind of person who takes pride in making things run smoothly and who’s excited to dive into the nuts and bolts of marketing at a mission-driven company, this role is for you. You’ll work directly with our marketing lead across every corner of the marketing function: digital content, events, public relations, sales enablement, and more. This is a great opportunity to grow your skills and help shape the future of a clean energy company doing work that matters. Knowledge of the energy industry is a plus, but curiosity and a willingness to learn are just as important. WHAT YOU’LL DO Brand Marketing & Content: · Assist in executing the marketing strategy across brand awareness, education, and lead generation initiatives · Support content strategy, posting, and scheduling across company channels (LinkedIn, website, etc.) · Contribute to the creation and optimization of website content, ensuring SEO best practices · Track and report website and LinkedIn analytics, including traffic and engagement trends · Help maintain brand consistency across all platforms and materials PR & Thought Leadership: · Support public relations outreach, including drafting press releases and coordinating announcements · Assist in developing thought leadership pieces, white papers, blogs, SEO-informed website pages, and case studies Sales Enablement: · Develop and update sales support materials, including pitch decks, one-pagers, and customer outreach tools · Collaborate with sales to align messaging and ensure materials resonate with target audiences Events & Webinars: · Coordinate logistics and promotion for industry events, webinars, etc. · Support event follow-up, including lead tracking and post-event content and communications Research & Analysis: · Conduct competitive audits and industry research to inform positioning and content · Support strategic analysis projects that help guide marketing priorities WHAT YOU BRING · 2-4 years of marketing experience, ideally in a B2B or energy-related industry (energy knowledge a plus) · Strong writing, editing, and communication skills · Experience managing content calendars and creating content—copy and design—and posting on LinkedIn · Familiarity with CMS platforms (Webflow and Wordpress), SEO, Hubspot, and basic analytics tools (e.g., Google Analytics) · Proficiency in Microsoft Office, PowerPoint, Excel, and Teams; design skills in Canva or Adobe Creative Suite are a plus · Highly organized, detail-oriented, and comfortable managing multiple projects simultaneously · Self-starter with the ability to work independently and in collaboration with cross-functional teams