Trial Guides

Compensation

Full Description

About Trial Guides & Our Digital Marketing Agency Trial Guides is a nationally recognized legal publishing company and digital marketing agency headquartered in Portland, Oregon. Since 2004, our publishing arm has produced industry-defining books, guides, and educational media for attorneys, medical experts, and trial consultants, earning a reputation as the leading content provider for the plaintiff’s bar. Our deep relationships with top trial lawyers and our long history of helping them build influence and authority give us a unique vantage point in the legal marketing world. In 2022, we expanded this foundation by launching Trial Guides Digital Marketing, a full-service digital marketing agency built to help law firms grow their caseloads, sharpen their messaging, and strengthen their online presence. What began as an in-house engine powering the growth of our publishing business—SEO, paid media, email marketing, conversion optimization, audience strategy, and content development—has evolved into a standalone agency serving law firms across the country. Today, Trial Guides Marketing combines 20 years of proven digital marketing expertise with a deep understanding of the legal industry. Our team is intentionally lean, built around full-service digital marketing account managers and skilled legal content writers who collaborate to drive measurable growth for our law firm clients. We are a streamlined, high-performance group that thrives on curiosity, experimentation, and a commitment to meaningful results. Position Summary Trial Guides is seeking a talented Full Service Digital Marketing Account Manager to join our growing agency team. This role reports directly to the Director of Marketing and begins as a contract position, with strong potential for full-time permanent placement for high performers. The ideal candidate is a strategic, full-service digital marketer who can manage client relationships, lead onboarding, and execute end-to-end marketing strategies for a portfolio of law-firm clients. You will be accountable for driving measurable results through SEO, PPC, paid social, email, brand positioning, content strategy, and performance analytics. This role is open to highly qualified applicants anywhere in the United States, but our strong preference is for candidates that can work in person at our Portland, Oregon office. Job Description: • Serve as the primary point of contact and strategic partner for an assigned portfolio of law-firm clients. • Lead and manage client onboarding, including intake discovery, goals alignment, brand audits, and technical setup. • Develop full-funnel digital marketing strategies across SEO, PPC, paid social, email, content, and conversion optimization. • Build, launch, and optimize paid campaigns across Google Ads, Meta Ads, and LinkedIn Ads. • Oversee end-to-end SEO execution, including keyword research, content planning, on-page optimization, page builds, and technical SEO recommendations. • Conduct competitive analyses and identify growth opportunities for each client’s market and practice areas. • Coordinate content production (blogs, service pages, landing pages, ad copy, email campaigns) with internal and external writers. • Manage website updates through common CMS platforms (WordPress, Squarespace, etc.). • Monitor lead generation performance and optimize conversion paths, forms, tracking, and analytics. • Set up, QA, and manage tracking infrastructure (GA4, Tag Manager, Meta Pixel, LinkedIn Insight Tag, call tracking tools). • Produce monthly performance reports with clear insights, KPIs, and recommended next steps tailored to the legal industry. • Present reporting and strategy updates to clients during scheduled monthly and quarterly meetings. • Maintain organized project management workflows, timelines, and deliverables across multiple clients. • Manage budgets for ad spend, prioritize ROI-driven decisions, and proactively identify areas of optimization. • Stay current with changes in digital marketing trends, especially those impacting legal advertising and local search. • Maintain exceptional communication, proactive outreach, and relationship-building with clients to increase retention and account growth. • Identify upsell and cross-sell opportunities for additional marketing services when beneficial to client goals. Minimum Qualifications: • 3+ years of hands-on experience managing full-funnel digital marketing campaigns across SEO, PPC, paid social, email, and content. • Demonstrated success managing client accounts or internal stakeholders, ideally in an agency or multi-client environment. • Strong SEO expertise, including keyword research, competitive analysis, content strategy, technical SEO fundamentals, and on-page optimization. • Proficiency with industry tools, including SEMrush, Ahrefs, Moz, Google Analytics 4, Google Search Console, Looker Studio, Google Tag Manager, Meta Business Suite, and call-tracking platforms. • Proven ability to build, launch, and optimize PPC campaigns (Google Ads, Meta Ads, LinkedIn Campaigns). • Experience interpreting analytics data to identify trends, diagnose performance issues, and present clear insights. • Working knowledge of HTML, CSS, and JavaScript as they relate to website troubleshooting, tagging, and technical SEO. • Familiarity with major CMS platforms such as WordPress, Squarespace, Webflow, and Showit. • Excellent written and verbal communication skills, with the ability to translate data and strategy for non-technical clients. • Exceptional organizational and time-management abilities, with a track record of managing multiple client projects simultaneously. • Strong problem-solving skills, creative thinking, and the ability to pivot strategies based on client goals or changing market conditions. • Ability to work both independently and collaboratively, with a proactive, solutions-focused approach. • Comfortable analyzing large volumes of data and making recommendations that drive measurable growth. • Eagerness to learn, stay current with digital marketing trends, and take on new challenges in a fast-moving agency environment. Preferred Qualifications: • A bachelor's degree in digital marketing, communications, marketing, creative writing, information science, or a related degree is preferred • Proven SEO experience is strongly preferred • Previous experience in the legal/medical fields is not necessary, but will be advantageous Reasonable Accommodations Statement: To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. Reasonable accommodations may be made to enable qualified individuals with disabilities to perform the essential functions. How to Apply: Submit the following info: • Resume. Please list all relevant education and experience. We are particularly interested in your SEO work in the past. • Writing samples: Links to at least two but no more than four writing samples. (They do not have to be related to law) • Other relevant links: Your LinkedIn profile, social media profiles, and/or online portfolio. Job Types: Contract, Part-time, Full-time Benefits: • Flexible schedule • Full employment benefits include: • High quality health insurance benefits (100% of premium) • Options to purchase low premium company dental and vision insurance • 401(k) with the company contributing 3% of wages Schedule: Monday-Friday, 8-hours per day Work Location: Portland, OR 97210 Job Types: Full-time, Part-time, Contract Pay: $60,000.00 - $100,000.00 per year Benefits: • Flexible schedule Experience: • Keyword research: 3 years (Required) Work Location: In person