TransPerfect

Compensation

Full Description

Overview TransPerfect is seeking a Product Marketing Lead to drive the positioning, go-to-market strategy, and demand generation efforts for ourself-service suite of GlobalLink products, including GlobalLink Web, Share, Scribe, and Strings. These products serve as entry points into the GlobalLink ecosystem for thousands of users and organizations globally. This role is focused on acquisition, conversion, and retention across our ecommerce and product-led growth channels. You will oversee marketing strategy for individual products and the self-service portfolio as a whole, with a focus on driving subscription growth, upsell adoption across service tiers, and integrated GTM execution. This is a highly visible, hands-on leadership role that blends strategic thinking with executional excellence across content, performance marketing, product storytelling, and lifecycle optimization. Key Responsibilitie s Product Positioning and Messagi • ngDevelop and refine messaging and value propositions for each self-service solution and the broader product famil • y.Craft compelling, conversion-oriented copy for product pages, onboarding flows, emails, and ad campaign • s.Tailor messaging by audience segment, persona, use case, and service tier (free, basic, pro, enterprise • ).Ensure consistency across digital, product, and campaign touchpoint s.Go-to-Market Strategy and Launch Executi • onLead go-to-market planning for new product releases, pricing changes, packaging updates, and integration • s.Partner with product management, engineering, and customer support to align on key features, timelines, and positionin • g.Define launch narratives and cross-channel rollout plans that include email, site updates, webinars, blog content, paid ads, and socia l.Demand Generation and Funnel Optimizati • onDevelop and execute full-funnel acquisition campaigns, including content syndication, paid search, paid social, affiliate, and SE • O.Set lead acquisition, conversion, and retention goals for each product and campaign initiativ • e.Collaborate with digital performance teams to manage budgets, optimize conversion paths, and test messaging variant • s.Own performance tracking, analytics, and campaign retrospectives, and continuously improve based on result s.Subscription Growth and Tiered Upsell Strate • gyDefine and optimize upsell journeys between self-service tiers (e.g., free → pro, pro → enterprise • ).Coordinate lifecycle marketing programs (nurture, trial conversion, re-engagement, churn prevention • ).Partner with customer success and sales to transition high-value accounts from self-serve to managed servic e.Market Research and Competitive Intelligen • ceConduct persona research, user interviews, and behavior analysis to inform positioning and growth strateg • y.Monitor industry trends and competitor offerings, pricing models, and marketing approache • s.Provide insights to product and executive teams on growth opportunities, positioning risks, and whitespac e. Why This Role Matt ersGlobalLink’s self-service tools are the front door for a growing percentage of our user base. This role shapes how these products are discovered, evaluated, adopted, and expanded—all through scalable, ecommerce-friendly strategies. Your work will help us reduce friction in the buying process, drive higher lifetime value per user, and create a high-converting marketing engine to support TransPerfect’s global sca le. Requirem • ents5–7+ years in product marketing or growth marketing for B2B or hybrid B2C/B2B SaaS, with ownership of self-service products or subscription-based mod • els.Proven ability to drive go-to-market planning, digital campaign strategy, and product storytelling for technical soluti • ons.Experience with ecommerce platforms, self-service conversion funnels, or product-led growth mod • els.Strong understanding of lifecycle marketing, pricing/packaging, and user segmentat • ion.Familiar with tools such as Salesforce, HubSpot/Marketo, Google Analytics, Amplitude, and CMS/email platfo • rms.Excellent writing, positioning, and cross-functional collaboration ski lls.