Tough Mudder Inc

Compensation

Full Description

Salary Range: $70,000.00 - $80,000.00 Salary Travel Percentage: Up to 25% Job Shift: Day Job Category: Marketing Description Company Overview: A worldwide leader in endurance sports, Spartan is a high-growth, international organization that owns and operates mass-participation athletic events under the brands Spartan, Tough Mudder, Spartan Trail, Hurricane Heat, and DEKA, and offers numerous related fitness, health, and nutrition services and products. We create transformational experiences, products, and content to help people, companies, and teams tear down boundaries and expand what they believe to be possible. Together with its many subsidiaries and licensees, Spartan combines large scale global events with a vibrant digital content and community platform. With 250 events across more than 40 countries on six continents, Spartan is the world's leading extreme wellness and endurance brand. Are you looking to join a fast paced and dynamic team? The Email Marketing Manager will be responsible for providing overall support for the Email Marketing Team. This person will report to the Senior Director of Email Marketing and will manage email operations from start to finish including development of design, templates, campaign HTML/CSS, campaign set-up and execution through to reporting on performance. This role will collaborate with the global team on best practices and strategies to drive revenue and customer engagement through promotional, triggered, and lifecycle marketing campaigns. Major Duties and Responsibilities: Manage promotional and transactional email communications from start to finish. Strong technical background, ability to work in Excel spreadsheets, strong HTML coding knowledge with the ability to include dynamic personalization and elements within emails using liquid scripting. Manage campaign calendar, timelines and creative requests, collaborate with various teams to source information and assets required for launch and ensure assets are being delivered in a timely manner to facilitate the review process with stakeholders. Drive mobile design and innovation; ensure emails are viewable on mobile devices, rendering without issues and templates are up to industry standards. Develop email contact strategy around promotional cadence as well as segmentation. Drive campaign optimization through A/B testing Strong knowledge of industry trends, email best practices and how they apply to the email template Concept ways to improve performance via email campaigns and build out campaign briefs for innovative programs and journeys that will drive incremental revenue. Work as part of a global team and ensure brand standards are met in email communication This description reflects managements assignment of essential functions, it does not restrict other tasks that may be assigned Qualifications Qualifications: Bachelors degree in Marketing or a related field. 5-8 years experience working in the email marketing field. Experience using enterprise ESP platforms, experience with Zeta Marketing Platform and Movable Ink preferred. Proven ability to connect strategic objectives to tactical implementation. Strong analytical skills to understand the customer database and develop segmentation strategies Ability to work efficiently and accurately meet deadlines. Strong written and communication skills. Self-motivated, highly collaborative and energetic individual with a high level of initiative and thrives working in a fast-paced, challenging digital environment. Independently able to complete tasks and problem solve. Spartan Race is an equal-opportunity employer. We value diversity and celebrate the uniqueness of every individual on our team. All employment decisions are based on merit, qualifications, and business needs. Spartan Race is committed to providing equal employment opportunities (EEO) to all individuals, regardless of race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, genetic information, marital status, veteran status, or any other characteristic protected by applicable laws. About the company Tough Mudder is an endurance event series in which participants attempt 1012-mile-long obstacle courses. Notice Talentify is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or protected veteran status. Talentify provides reasonable accommodations to qualified applicants with disabilities, including disabled veterans. Request assistance at accessibility@talentify.io or 407-000-0000. Federal law requires every new hire to complete Form I-9 and present proof of identity and U.S. work eligibility. An Automated Employment Decision Tool (AEDT) will score your job-related skills and responses. Bias-audit & data-use details: www.talentify.io/bias-audit-report . NYC applicants may request an alternative process or accommodation at aedt@talentify.io or 407-000-0000. #J-18808-Ljbffr