TopDog Law

Compensation

Full Description

The Big Picture: TopDog Law is building a marketing engine that combines bold brand storytelling with culturally fluent, high-performing social content. We’re seeking a Head of Social to take full ownership of our organic social presence and guide our community through brand-led, engaging content, with Instagram as the primary growth and revenue-driving platform, responsible for shaping community journeys across: Brand-forward Instagram content and distribution. High-engagement short-form and platform-native video. Community trust, engagement, and conversation. Influencer, creator, and UGC campaigns. Social-first brand storytelling and platform expansion. Your primary focus will be building and executing a comprehensive social strategy that brings the TopDog Law brand to life through engaging, culturally relevant content that never feels like an ad. You will own social performance end-to-end, from idea generation and execution to optimization based on real-time data, while ensuring the brand is consistently and clearly represented across the majority of our content. This role demands high ownership and a builder mindset, blending strategy, execution, and leadership of a growing social media team. As the Instagram foundation is strengthened, you’ll thoughtfully expand the brand into additional platforms to support long-term growth. You’ll report directly to the Creative Director and collaborate closely with creative, performance marketing, and decision science teams to ensure social drives measurable business impact. This role goes far beyond managing workflows. It requires a hands-on leader who can step in, take full ownership, and drive results with minimal guidance. What You'll Do: At TopDog, every touchpoint is a performance channel—and design is how we turn attention into action. You will: Ownership and Strategy Own the company’s organic social presence end-to-end, with Instagram as the primary platform. Develop and evolve social strategy based on performance, trends, and business goals Stay ahead of platform changes, best practices, and emerging formats. Content and Execution Independently generate, test, and iterate original content ideas. Execute hands-on when needed, including editing and solving production issues. Maintain and execute a content calendar with speed and consistency. Influencer and Growth Build and manage influencer, creator, and brand partnerships aligned with company goals. Identify, source, and partner with creators and viral pages that fit the brand. Performance and Optimization Analyze content performance regularly and make fast, data-driven improvements. Clearly communicate social performance through insights, recommendations, and next steps.. Collaboration and Brand Work closely with creative, performance marketing, and decision science teams to align content with campaigns and tests. Ensure consistent brand voice, tone, and visuals across all content. What You Bring: Proven experience owning and scaling a company’s Instagram account with hundreds of thousands of followers, driving consistent growth and engagement through clear social strategy and execution. Demonstrated ability to originate, test, and execute high-performing content ideas independently, not just manage or assign work. Expert understanding of short-form video performance, including hooks, pacing, storytelling, visuals, formats, and platform trends. Strong hands-on editing skills, with the ability to step in and produce content end-to-end when needed. Deep experience in analyzing social performance metrics and making fast, data-driven decisions to improve results. Proven success operating in high ownership, low oversight environments, taking full responsibility for outcomes. Track record of fast execution, adaptability, and decisive leadership in dynamic, fast-moving teams. Experience building and managing influencer, creator, and UGC strategies that expand reach, credibility, and trust. Ability to maintain clear brand voice, tone, and visual consistency at scale across a high volume of content. Strong communicator who can clearly present performance insights, learnings, and next steps to stakeholders. Background working in performance-driven, high-growth environments where social directly impacts revenue or pipeline. Why TopDog Law Is The Place To Be: Join the fastest-growing law firm in the U.S. and be part of a team driven by momentum, innovation, and real impact 🚀 Work fully remote from anywhere, supported by a high-performance culture built on speed, accountability, and results 💻 Do meaningful work that directly contributes to firm growth, client outcomes, and operational excellence Grow your career quickly with real opportunities for advancement, we promote from within 🪜 Thrive in a culture of innovation focused on continuous improvement, collaboration, and high-quality execution Benefit from leadership that invests heavily in people, technology, training, and long-term success 🖥️ Earn competitive compensation and strong benefits, including comprehensive medical, dental, vision, life, and protection plans 💵 Receive a 4% 401(k) company match, helping you build long-term financial security from day one 💰 Access company-paid holidays, two floating holidays, and five paid sick days (with rollover up to 10 days) Enjoy generous paid time off: 120 hours in year one 160 hours beginning your second anniversary 200 hours annually starting your fifth anniversary